Jafza Celebrates Excellence

Published December 18th, 2005 - 01:17 GMT

JAFZA, (The Jebel Ali Free Zone Authority) today honours NAFFCO (The National Fire Fighting Manufacturing FZCO) for its outstanding achievement in receiving the prestigious December 2005 Mohammed Bin Rashid Al Maktoum Business Award (MRM Business Award) in the Export Category.

“We are proud that one of Jafza's based companies received the award as it is one of the few awards in the region that acknowledges the contribution of the business sector to the overall progress of the national economy, and will give a tremendous boost to the large number of companies operating in the Jebel Ali Free Zone Area and the UAE,” said Salma Hareb, CEO, Jafza.

Hareb had recommended names of three assessors -- Khaled Ahmed, Business Developments Manager; Fadi Ahmed, Business Analyst and P.R. Bhandari, Management Accountant – for conducting assessments of Jafza companies.
“Through the years Jafza has benefited from major investments in its infrastructure. The very latest information technology has allowed us to consolidate our unsurpassed logistics capabilities whether by sea, land or air. Today we prepare ourselves for a most promising future by focusing on the refinement and upgrading of every aspect of our services, and to continue our commitment to make Jafza a dynamic, thriving place to do business,’ added Hareb.
"The MRM Award process provided an ideal platform to participating firms for sharing information about best practices, technical know-how and ideas. Jafza's involvement with the award was an excellent learning experience for us, and the feedback we have received will help us to improve facilities and services offered by the Free Zone. As Jafza continues to attract companies from various industrial sectors, we are committed to boosting Dubai's image as a top business destination," She added.

NAFFCO is a reputed UAE-based leading manufacturer, assembler and trader of fire fighting and safety equipment and materials, water pumps, fire engines, paints, hoses and related spare parts. The Jordanian company sees the MRM Business Award as a recognition and celebration of the firm’s successful contribution to the economic development of the United Arab Emirates.

Receiving the MRM Export Award confirms the company’s position as an outstanding exporter of locally manufactured or value-added goods. From its most modern and sophisticated production facilities based in Dubai’s Jebel Ali Free Zone Area (Jafza), NAFFCO manufactures high quality fire protection equipment and systems and exports these to 70 countries through authorised agents and distributors all over the world.

This high level of business performance with the overriding emphasis on quality has been possible because of the state-of-the-art infrastructure and the strategic business advantages offered by Jafza to its host companies. Altogether 18 companies registered themselves for the Award -- four in the industries category, two in the export and three in the re-export categories respectively.

Backed by over 1000 -employee strong team of highly experienced engineers and technocrats, NAFFCO’s manufacturing processes are quality-controlled to ensure conformity of raw materials, techniques are well-monitored and final inspections strictly executed, resulting in the company being certified as a ISO 9001 Quality System by LPCB U.K. and BVQI.

“Winning this Dubai Chamber of Commerce and Industry-instituted award strengthens our commitment to adhere to the high standards of quality and reliability of NAFFCO products, encourages us to analyse our current practices thus enhancing our performance and helps us to achieve excellence in our products and functioning,” said Khaleed Ahmed Al Khatib.

The MRM Business Award assessed winners on the Business High Performance (BHP) Model, which focuses on an organisation's emphasis on the five components of strategic initiatives, leadership perspectives, quality imperatives, corporate culture and corporate social responsibility that make up the performance component of the model.

In all, 18 companies from JAFZA participated in the MRM Business Awards, and in the process, got a tremendous exposure to "best practices" which will eventually help them to independently and objectively assess their strengths and weaknesses, creating an environment of healthy competitiveness.


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