JCDecaux SA (Euronext Paris: DEC), the number-one outdoor advertising company in Europe and Asia Pacific and the second worldwide, announced today that its subsidiary JCDecaux Dicon has entered into a 10-year contract with Dubai Airports for the exclusive advertising concession at Dubai International Airport.
JCDecaux Dicon is 75 per cent owned by JCDecaux, while its Emarati partner Dicon holds the remaining 25 per cent stake.
Dubai International will have an annual capacity of 75 million passengers following the completion of its ongoing expansion project. Two components of the expansion project, Terminal 3 and an airside facility, are now open, while a second A380-dedicated facility is under construction. Dubai International is expected to welcome more than 40 million passengers in 2008.
Airports worldwide accounted for 4.6 billion passengers in 2007, representing a 5.6 per cent growth versus 2006, while passenger traffic in the Middle East rose by more than 15 per cent during the same period. This performance puts the industry on track for the predicted doubling of global air traffic by 2020.
In 2007, Dubai International registered 19 per cent growth in passenger throughput, which totalled 34.3 million. This figure is expected to reach 60 million by 2012. In April 2008, Dubai International ranked 20th among city airports worldwide and number 10 among JCDecaux city airport concessions. JCDecaux is the advertising concessionaire for 145 airports worldwide, including 7 of the top 10: London, New York, Paris, Los Angeles, Dallas, Frankfurt and Beijing, as well as fast-growing airports such as Shanghai and Bangalore.
Paul Griffiths, CEO of Dubai Airports, said: “As the world’s emerging aviation and logistics hub, Dubai Airports is keen to provide the best possible services and facilities to its customers. I am sure JCDecaux Dicon, as part of a world-renowned airport advertising company, will help us achieve our objective by raising the bar on the quality and technology in advertising. We foresee a long and mutually beneficial association with JCDecaux Dicon.”
Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said: “We are delighted to be awarded this contract by Dubai Airports. This is a key contract in the development strategy run by JCDecaux in recent years in the Middle East as it positions JCDecaux in the largest and most visible airport in the region. This will be the showcase to become the leading outdoor advertising company in the Middle East. We will install innovative products with a strong digital and interactive component that will make Dubai International a benchmark for the industry. This new contract underlines JCDecaux's important growth potential to develop its activities in new markets and to strengthen its number-one position worldwide in airport advertising.”
JCDecaux Group, key figures:
- 2007 revenues: €2,106.6m; H1 revenues 2008: €1,067.6m
- JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100, Dow Jones Sustainability and FTSE4Good indexes
- No.1 worldwide in street furniture (351,000 advertising panels)
- No.1 worldwide in airport advertising with 145 airports and more than 300 transport contracts in metros, buses, trains and tramways (386,000 advertising panels)
- No.1 in Europe for billboards (215,000 advertising panels)
- No.1 in outdoor advertising in China (219,000 advertising panels in 23 cities)
- No.1 worldwide for self-service bicycle hire
- 952,000 advertising panels in 54 different countries
- Present in 3,400 cities with more than 10,000 inhabitants
- 8,900 employees
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For further information, please contact
Nicolas Vincens de Tapol
JCDecaux Dicon
Tel: 971-4-4331516
Email: nicolas.vincensdetapol@jcdecaux.ae
Gunjan Chaurasia / Mohammed Daggamseh
ASDA’A Burson-Marsteller
Dubai, UAE
Tel: 971-4-335969
Fax: 971-4-3356080
E-mail: g.chaurasia@asdaa.com/m.daggamseh@asdaa.com
About Dubai Airports
Dubai Airports owns and operates Dubai International and the upcoming Dubai World Central – Al Maktoum International.
Dubai International
Connected to over 210 destinations across six continents through more than 127 airlines, Dubai International’s operational capacity is constantly in the expansion mode. Accounting for over 27 per cent of all passenger and aircraft movement in the Middle East and Africa region, Dubai International has grown at an unparalleled average of over 15 per cent annually since 2002.
Dubai World Central – Al Maktoum International
Even as Dubai International’s newly built Terminal 3 welcomes passengers, work is already in progress on a project to build the world’s largest airport barely 40 kilometres away. Upon completion, Dubai World Central – Al Maktoum International will have capacity to cater to 120 million passengers and handle 12 million tonnes of cargo.
