Jordanian TV viewers prefer Syrian and Egyptian drama series over Jordanian ones.

Published September 19th, 2010 - 12:20 GMT

A major Arab Advisors’ survey of Jordan's Internet users' media consumption habits covered details on the media consumption patterns in Jordan. The survey also provides insights in the media consumption habits in regular months as well as in the Holy month of Ramadan, in addition to newspapers and books reading habits.

A new Arab Advisors online Media Survey of Jordan’s Internet users revealed that 92.5% of Jordanian TV viewers prefer watching Syrian drama series while 61.6% prefer watching Egyptian drama series. This is compared to 26.6% of the respondents who stated that they prefer watching Jordanian drama series.

Moreover, the survey revealed that Jordanian TV viewers prefer subtitled (in Arabic) programs more than dubbed (in Arabic) programs. 55.6% of the respondents who watch TV stated that they prefer subtitled (in Arabic) programs while 24.7% reported preferring the dubbed (in Arabic) programs.

A new major online survey in Jordan was concluded by the Arab Advisors Group in August 10, 2010. The survey report, Jordan Media Survey of Internet Users 2010 was released on September 15, 2010 and provides the results of a major comprehensive online survey of the online community in Jordan. The survey covered television, radio, movie theatres, newspaper and book reading habits and effective type of ads. The report “Jordan Media Survey of Internet Users 2010” has 82 pages and 123 exhibits.

Respondents were randomly targeted by receiving an email shot in their inbox utilizing multiple reputable mailing-list operators in Jordan. Moreover, leaflets were distributed randomly in some schools and universities. The survey results encompass answers from 1,033 respondents that passed rigorous quality control checks. Quality control was conducted by Arab Advisors Group’s team. The survey was conducted on the general Internet population including both genders and all age groups across Jordan. The online survey yields a confidence level of 99% with a margin of error of less than 4%.

This survey report can be purchased from the Arab Advisors Group for only US$ 1,750 for subscribers to Arab Advisors Strategic Research Services. Non-Subscribers to Arab Advisors Groups Strategic Research Services can order the report for US$ 2,250.

Any investment in this report will count towards an annual Strategic Research Service subscription should the service be acquired within three months from purchasing the report.

Please contact the Arab Advisors Group to get a copy of the report’s Table of Contents.

"The survey also had a specific section that probed newspapers and book reading habits. The survey revealed that nearly 89% of Jordan Internet users read newspapers, with Al Rai and Al Ghad newspapers topping the list. The survey also examined book reading habits among Jordan’s Internet users. The latter stood at around 69% of total respondents surveyed, with 42% of those mentioning reading between two to five books over a period of six months." Mrs. Faten Bader, Arab Advisors Senior Research Analyst, commented.

The Arab Advisors Group divided the survey questionnaire into five main sections: Television, radio, movie theatres, newspaper and book reading habits, and most effective types of ads.

• General TV viewing habits
• TV viewing habits during the Holy month of Ramadan
• Movies, TV series and programs preferences
• Dubbed programs
• Satellite TV
• Terrestrial TV
• Pay TV
• Purchase and rental of original DVDs versus copies

• Radio listening habits
• Radio programs preferences
• Radio stations tuned to

Movie Theatres
• Going to movie theatres and frequency

Newspaper and book reading habits
• Newspaper reading habits
• Book reading habits
• Book genres and language preference

Most effective types of ads

The Arab Advisors Group’s team of analysts in the region has produced close to 2,000 reports on the Arab World’s communications and media markets. The reports can be purchased individually or received through an annual subscription to Arab Advisors Group’s ( Strategic Research Services (Media and Telecom). To date, Arab Advisors Group has served 600 global and regional companies by providing reliable research analysis and forecasts of Arab communications markets to these clients. Some of our clients can be viewed on

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