Jotun Paints, one of the world's leading producers and suppliers of paints and coatings, is highlighting its unique range of interior and exterior paint brands at the ‘Le Marché 2009’, the biggest home furniture exhibition, which opened today (November 19, 2009) at the Cairo International Conference Centre. The participation is in line with the manufacturer’s aims to strengthen its foothold within the LE 1.7 billion Egypt paint market by showcasing its interior and exterior paint brands to the high-end consumers such as the villa owner segment and B2B customers. Among the brands to headline Jotun’s stand at the exhibition will be ‘Lady Essentials’, ‘Pearl’, ‘Stucco Antica’, and ‘Jotashield’.
Targeting discerning female consumers and families, ‘Lady Essentials' is an innovative interior paint brand, which provides an unrivalled home painting solution; while 'Pearl' is designed to create a unique pearl finish for interior walls. Specially formulated to provide an aristocratic marble look, ‘Stucco Antica’ is a water-based paste that results in beautifully coloured antique effects. Further, ‘Jotashield’ has become the preferred choice for superior exterior protection, with its thermal insulation properties, which result in superior heat deflection and reduced interior temperature and cooling costs. In addition to these four brands, Jotun’s stand at the event will also carry a new theme highlighting four modes - Modern, ultra modern, classic and new classic, which will house 14 various painted walls featuring the latest trends and colours for 2010.
“‘Le Marche 2009’ is the biggest home furniture exhibition, and we are aiming to leverage the considerable business potential within this event to further expand our presence in the Egyptian paint market,” said Per Harald Engesaeth, General Manager, Jotun Paints - Egypt. “The show attracts high end consumers from all over the country, and is a great platform to showcase our professional range of products to a high-potential audience. We are also seeking to create a greater demand for our premium selection of paints, which will not merely cover but more importantly decorate and protect homes.”
Another highlight within the Jotun booth is a new tool called ‘Motiva’, which can be used as an alternative to wallpaper. The launch of ‘Motiva’, and the latest fashion colours and effects for paints for 2010 will communicate and position Jotun in the minds of the customer as a leading paint manufacturer that provides the latest designs, colours and painting techniques in the Egyptian market. In addition, the company also supplied the paint for ‘Ideal Home’ - a 200 sq. m. interior prototype designed by Italian designer Christophe Pillet and furnished using international and local brands, which is currently on display within the event venue.
“As a trend setter in the global market, we are proud to introduce ‘Motiva’ and the 2010 fashion colours and effects to our Egyptian customers. In addition, while there is a growing need for decorative and protective coatings for buildings across the globe, Egypt’s paint market is witnessing significant demand for environment-friendly paint products and services. The range of products we are exhibiting at the event addresses this demand and establishes us as a leader in the industry,” concluded Engesaeth.
Jotun has been active in Egypt since 1987 and is a market leader in providing fully integrated protective, decorative, and powder coating solutions. Over the years, Jotun has been a part of a number of renowned projects in Egypt, including luxury hotels, offices and residential developments and landmarks such as Sofiltel El Gezira, Nile Hilton and Fairmont; the new head office of HSBC in Cairo; Emaar prototype villas in Cairo; the Mena House Oberoi Pyramids and the Grand Museum in Giza.
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