Jotun Paints, one of the world's leading producers and suppliers of paints and coatings, has launched an Arabic version of its ‘Jotun Lady’ website (http://lady.jotun.com), following the successful launch of the English website last year and demands for a localised online portal from women customers in the region. The online initiative, which incorporates features to guide users on the latest design trends and help them update the overall appearance of their homes, is aimed at further expanding the website’s reach and enhancing service levels provided for regional customers. Designed as a new contact point between the ‘LADY’ brand and its target users, the highly interactive portal provides users with extensive product information, advice on colour psychology, as well as on how to decorate their homes.
The Arab world is continually witnessing increasing usage of the Internet, with majority of sectors in the region recording rising online dependence for both information and connectivity. Combining this growing trend with the insight that almost half of the users of the famous online networking site Facebook in the region utilises Arabic as their primary language according to latest reports, Jotun has identified the potential in launching the ‘Jotun Lady’ website in the vernacular. The website also links to ‘Colour Advisor’, Jotun Paints’ revolutionary, easy-to-use online colour visualisation tool that lets users enjoy a more realistic experience through the extended interactivity and accessibility to more colours.
“Having the website in Arabic allows us to talk to Arab women without any barrier and directly in the language that they feel, think, and use to communicate naturally,” said Trine Finnevolden, General Manager, Jotun Paints UAE. “With the growing affinity of Arab women towards using the Internet, we have been inspired to communicate with them through technology in a platform that will revolve around inspiration, colours and advice for choosing the right paint products and colours, which enables them to make better planning and painting decisions. In addition to the website, we are also looking to launch domain names in Arabic, as a testament to our focus on the regional market.”
