Kempinski Hotel Ajman is hosting various groups of buyers as well as booking, reservation and travel agents from countries including China, Germany, UK and the CIS countries to support its strategic plan for 2010 to proactively promote the UAE resort in key existing and emerging feeder markets.
A number of familiarization trips have been organised over the past two months, including one by the Kempinski Global Sales office in China, with a few more to follow over the coming weeks. The FAM trips have been organised to demonstrate the hotel’s appreciation for the support extended by these partners, as well as to encourage greater interest in the destination and the hotel among emerging markets.
Itineraries will incorporate a number of elements such as meals at the hotel’s signature restaurants, usage of pool and beach facilities, sightseeing and the opportunity to enjoy authentic Arabian experiences such as shisha – chosen to help agents experience the hotel in order to help them sell it better in their home countries.
Ramzy A. Faris, Director of Sales and Marketing commented, “Building stronger relationships with our buyers and agents in key existing markets such as the CIS countries and hot emerging markets such as China is a priority for us here at Kempinski Hotel Ajman, and it is great to be able to bring over some of our strongest partners in these regions to experience the hotel for themselves. Many of the emerging feeder markets are already familiar with the Kempinski brand, and the fact that travellers from countries like China can now visit the UAE means they can look forward to experiencing the same level of service they appreciate back home, in an exotic location such as the UAE.”
Editor’s Notes:
The Kempinski name is proudly borne by a growing collection of distinguished properties around the world. Europe’s oldest luxury hotel group, Kempinski has built its reputation on the belief that exclusivity and individuality are key elements of true luxury. Each year, an increasing number of guests come to appreciate these qualities, as Kempinski adds new hotels and resorts in Europe, the Middle East, Africa and Asia. While this growth reflects the strength and success of the Kempinski brand, the collection will remain a limited one, where exclusivity can be nurtured and individuality can flourish.
As a valued private-sector member of the Stop TB Partnership, Kempinski is proud to support the Luis Figo Campaign to Stop TB through the distribution of campaign postcards in guest rooms, explaining how tuberculosis, if it is diagnosed and treated with effective medication, is curable. We share the Stop TB Partnership’s vision and goal of a TB-free world.
Based on the airline alliance model, Global Hotel Alliance is the world largest alliance of independent hotel brands. It uses a common technology platform to drive incremental revenues and create cost savings for its members, while offering enhanced recognition and service to customers across all brands. GHA currently comprises of Anantara, First, Kempinski, Leela, Marco Polo, Mirvac, Omni, Pan Pacific, PARKROYAL, Shaza, The Doyle Collection, and Tivoli encompassing nearly 300 upscale and luxury hotels with 65,000 rooms across 48 different countries.
