KIA vehicles have won a top place in one of the world’s biggest surveys investigating the reliability of more than 450,000 cars aged from three to nine years old. More than 82% of the owners of Kia vehicles surveyed reported no mechanical failures of any type.
The survey was carried out by Warranty Direct, an independent automotive warranty specialist company, and looked into the reliability of vehicles from 33 manufacturers in daily use in the USA and the UK. The company then drew up a ‘Reliability League Table’ showing the number of mechanical failures reported for every 100 vehicles covered by its warranty policies.
“This survey strongly supports what we have known for some time, namely that KIA makes high quality vehicles with very good reliability,” commented Mr Jean-Charles Lievens, Senior Vice President KIA Motors Europe.
“In recent years we have greatly improved our product quality and drastically cut back on warranty claims – and more and more new customers are switching to the KIA brand. I’m certain that, if the intriguing Warranty Direct survey is repeated in three years time, KIA will have climbed even higher up the reliability league table.”
Kia Motors Corporation (www.kiamotors.com or www.kia.com) -- one of the fastest growing automakers in the world -- was founded in 1944 and is Korea’s oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world’s premier automotive brands. Kia’s 14 manufacturing and assembly operations in 9 countries produce more than 1.3 million vehicles a year that are sold and serviced through a network of distributors and
dealers covering 160 countries. Kia today has over 32,500 employees and annual revenues of almost $16 billion. It is the major sponsor of the Australian Tennis Open and an official worldwide sponsor of the Davis Cup. From 2007 to 2014, Kia will be an official automotive partner of FIFA -- the governing body of the FIFA World Cup.
Kia Motors Corporation’s brand slogan -- “The Power to Surprise” -- represents the company’s global commitment to surpassing customer expectations through continuous automotive innovation.
