Kia Jordan debuts the all-new 2011 Sportage in its showroom

Published July 15th, 2010 - 07:37 GMT

National Arab Motors (Kia Jordan) recently debuted the new 2011 Kia Sportage SUV in its showrooms, redefining many of the standards of multiuse sports vehicles.

With a new body shell, new engines and fresh, bold styling that introduces a new kind of dynamic aesthetics, the new Sportage constitutes a qualitative leap for Kia. The artful combination between head-turning design, solid build, and total passenger comfort reflect the company's commitment to creativity and excellence.

The body shell of the new Sportage boasts a variety of luxury elements. The smooth, silky exterior of the vehicle is complemented by the ultra silent driving experience and robust engine performance. The style marks a dramatic shift in design direction for Kia's compact SUV. Longer, lower and wider than the previous generation model, the new Sportage is immediately identifiable by its 'tiger' face – incorporating Peter Schreyer's striking signature grille design that links all new Kia models.

Kia's revised 2.4-litre or 2.0-liter 'Theta II' engine is fitted with upgraded electronics and low-friction components, while also featuring lighter construction. It delivers more power, improved durability, enhanced refinement and reduced fuel consumption and emissions. This four-cylinder, 2,359 cc power unit features weight-saving all-aluminium construction with a cast aluminium block, cylinder head and sump. Maximum rpm is raised by 200 to 6,000 rpm, and maximum power output is 177 ps (166 for the 2.0-liter vrsion), with 227 Nm of peak torque at 4,000 rpm.

The standard CDP audio system for new Sportage features a CD player with MP3, USB and iPod connectivity – with six speakers (a speaker in each door and a tweeter at each end of the dashboard). The upgraded CDC system adds a Woofer and an external amplifier to generate a 'surround sound'. Bluetooth and voice recognition will be offered as an option.

Kia invests heavily in R&D programmes directed at enhancing both active and passive safety of its vehicles to deliver the highest levels of occupant protection, and the new Sportage is no exception due to the homogeneity of the body shell's components and its sturdy build quality. The vehicle also comes fitted with six airbags strategically placed on both front and back seats.

Active' safety technologies that can be fitted to the new Sportage will include ESC (Electronic Stability Control), and two new systems – HAC (Hillstart Assist Control) and DBC (Downhill Brake Control). HAC prevents slip-back during stop-start driving up inclines, while DBC ensures safer travel down the steepest slopes by maintaining a steady 8 kph (5 mph) speed.

The performance of the Sportage's all-disc braking system during extreme conditions is boosted by three systems – a regular ABS (anti-lock system), plus EBD (electronic brake-force distribution) to adjust the front/rear brake pressure and BAS (brake assist system) which recognizes an emergency stop and delivers maximum braking power. Two active systems are available to assist drivers with reversing manoeuvres. The back-warning sensor helps the driver to avoid contact with pedestrians by triggering an audible warning whenever the vehicle approaches an obstruction.

The second-generation Sportage was introduced in 2004 and marked a huge step forwards for Kia. Over the next six years, it attracted thousands of customers who had not previously considered buying a Kia, and achieved global sales of more than 860,000 units – including more than 172,000 units in 2009.

Kia Motors Corporation ( -- a maker of quality vehicles for the young-at-heart -- was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world's premier automotive brands. Over 1.5 million vehicles a year are produced in 13 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 172 countries. 

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