Kingston Technology appoints Mindware as MENA distributor as it targets regional sales in excess of US$ 4 million

Published November 15th, 2006 - 11:22 GMT

Mindware, a leading IT distributor in Middle East and North Africa (MENA), has announced the signing of a strategic agreement with Kingston Technology Inc, the world's largest independent manufacturer of memory and digital media products, to distribute the entire range of Kingston products in the Middle East and North Africa. The move comes as Kingston seeks to leverage Mindware’s geographical reach and regional expertise to generate an expected US$ 4 million in sales across the UAE and Egypt.

The world’s leading DRAM-module house, Kingston Technology Inc, manufactures more than 2,000 memory products that support nearly every device that uses memory, from computers, servers and printers to MP3 players, digital cameras and cell phones. Kingston started operations in 1987 with a single product offering, and today serves an international network of distributors, resellers, retailers and OEM customers on six continents. The company also provides contract manufacturing and supply chain management services for semiconductor manufacturers and system OEMs. Kingston achieved global revenues in excess of US$ 3 billion in 2005 and expects to exceed US$3 billion in 2006.

Anees Rehman, Components  Unit Manager, Mindware, said, “We are delighted to have forged this new partnership with Kingston Technology, adding to our existing alliances with other strong and respected global brands, particularly Intel and Seagate. Through this agreement, we have moved one step closer to having a comprehensive product portfolio that meets the complete IT needs of organizations in the region. With our value-added practices and extensive reseller network, we will definitely bring Kingston closer to different markets within the Middle East and North Africa.”

The appointment of Mindware as the regional distributors for Kingston comes on the heels of its appointment as exclusive distributor for Wyse Technology, the global leader in thin computing solutions. Kingston joins Mindware’s extensive portfolio of leading technology associates including Business Objects, Cheetah, Networks, Citrix Systems, Computer Associates, Foundry Networks, Intel, Juniper Networks, McAfee, Microsoft, NetApp, NetBotz, Network General, Nexans, Novell, SMC Networks and Symantec (previous VERITAS).

Mindware will showcase its different vendors and partners at the upcoming GITEX 2006 under the theme - ‘Power of the Portfolio’. The Mindware stand at GITEX will be divided into several sections, giving visitors an opportunity to take full advantage of the extensive range of products being distributed by Mindware.

“Kingston’s decision to appoint us as regional distributors augurs well for our customers as we now have a complete range of components/products including Intel and Seagate to offer our customers. As the largest distributor for Intel in the MENA region, we have an extensive presence across the region and we are fully geared to leverage our unmatched geographic reach and extensive channel partner network to help Kingston achieve its regional sales and expansion objectives,” Anees added.

Mindware caters to a large cross-section of the information technology community, ranging from IT solutions to networking and storage. Over the years, Mindware has successfully leveraged its strategic partnerships to bring a wide selection of advanced IT solutions to the regional market, and today the company is able to extend its reach to over 4,500 resellers throughout the MENA region. Being the only IT Company with a logistics center within the Dubai Airport Cargo Village, Mindware offers value added distribution to all the channels it serves.

“At GITEX this year, we aim to demonstrate a working IT environment through our partner technologies and provide the channel and end-users the opportunity to meet with experienced product managers. In turn, they will be able to see how these products can be integrated to enhance and provide full IT infrastructure that will benefit any business,” Anees concluded.


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