Lamborghini Amman organizes “The Lamborghini Rush”, its first thrilling driving experience event in Jordan

Published June 2nd, 2010 - 07:39 GMT

Integrated Automotive, Lamborghini's official dealership in Jordan recently organized a dynamic event gathering all Lamborghini owners and enthusiasts in Jordan to enjoy a thrilling driving experience around challenging routes and scenic locations in Jordan.

"The Lamborghini Rush" was inspired by Lamborghini's Italian brand image of challenge, extreme, aggressive, sensuous, exclusive and uncompromising measures.

Lamborghini's team welcomed the guests and briefly introduced them to Lamborghini's model range since Automobili Lamborghini was established in 1963. Mr. Mounir Al-Rifai, Lamborghini's Sales Manager in Jordan presented the guests with the details of the route to be taken guided by safety and precaution tips in addition to special instructions on driving a Lamborghini.

The convoy kicked off from Lamborghini's showroom located at Mecca Street escorted by a service bus, 2 pace cars and a safety car that included a doctor and service advisors. The route headed towards the Dead Sea down to Evason Ma'in Hotsprings and the Six Senses Spa where all participants had a pleasant lunch and continued the road trip passing through Madaba to Amman.

Mr. Yazan Shahzadeh, Brand Manager of Lamborghini Amman, said: "Lamborghini's team worked seamlessly to organize an outstanding and interactive event that reflected Lamborghini's luxurious trait and unique style of design. Living a thrilling experience is what we wanted our clients to remember, driving a Lamborghini is all about challenge and excitement and this was truly prevalent in today's event".

After the challenging experience of driving Lamborghinis around the city, by the sea and across the mountains, the event was concluded by a reception at the Lamborghini showroom, during which all the guests expressed their gratitude to participate in the event that perfectly translated the brand's values and allowed them to live The Lamborghini Rush.

Established in 2008, Integrated Automotive offers complete solutions from retail, fleet sales to vehicle customization. It is the exclusive agent for Lamborghini and MAN in Jordan. Through highly skilled personnel Integrated Automotive is constantly redefining the meaning of service, commitment, quality, cutting-edge, and customer experience. 


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