The Landmark Group, one of the region's leading retail and hospitality conglomerate, today announced it has enlisted the support of Rashid Hospital, Dubai's premier medical facility, as well as LifeScan, a Johnson & Johnson company - global pharmaceutical, medical devices and consumer packaged goods manufacturer, for its 'Beat Diabetes' Walkathon in Dubai that aims to increase awareness about the disease.
LifeScan will provide the equipment required to conduct the blood tests, while doctors from Rashid Hospital will train the Landmark Group staff and help them conduct free blood-glucose level testing, the preliminary step in the detection of Type-2 diabetes.
Landmark Group recently launched its second 'Beat Diabetes' Walkathon for which Dubai Sports Council is the support sponsor. Wasim Akram, international cricketer and a Type-1 diabetic, will join the walk.
Renuka Jagtiani, Vice Chairperson, Landmark Group said: "Diabetes is a lifestyle-related condition that is spreading rapidly, especially in the UAE. When we noticed the alarming figures about the spread of this condition and its relevance in the region - we realised its gravity.
"This statistics prompted us to make our region-wide reach and network to better use, and in 2009 we launched the Beat Diabetes Campaign to help spread awareness about this cause. We believe this year's campaign will benefit more people in the UAE."
Diabetes poses a serious threat to the UAE with a staggering 425,000 residents already suffering from this condition.
Landmark's Group 'Beat Diabetes' campaign, an ongoing Corporate Social Responsibility (CSR) initiative, comprises several activities all-year-round and a key consumer-outreach component.
In 2009, the Group conducted the test for over 7,000 people on the weekend of the first Beat Diabetes Walkathon. This year, at least 20,000 people are expected to join the Beat Diabetes Walkathon and get their initial screening done for diabetes across Kuwait, Qatar, Oman, Bahrain and India.
Dr. Shawqi Khoory, CEO of Rashid Hospital, commended Landmark Group's efforts to spread awareness about diabetes.
He said: "Over 50 per cent of the people who suffer from Type-2 diabetes do not even realise that they suffer from this condition until it becomes too late. This assumes enormous significance considering the fact that there is no cure for the disease, but early detection can help curtail its ill-effects on the body.
"By bringing diabetes into the forefront and making the community realise the importance of early detection, Landmark Group aims to enhance awareness among those in early stages of diabetes as well as those who fall within the high-risk category. We believe the campaign will equip people to take better control of their lifestyles should they be diagnosed as diabetic."
The Landmark Group has a presence across all categories within the retail sector and has diversified to areas such as hospitality and leisure.
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