Landmark Group Unveils ‘Shukran’ Customer Loyalty Programme in UAE

Published October 27th, 2010 - 10:10 GMT
Al Bawaba
Al Bawaba

Landmark Group, the region’s leading retail and hospitality conglomerate, today announced the UAE launch of Shukran, its rebranded loyalty initiative, offering rewards and points across several leading brands within the fashion, lifestyle, food, hospitality and leisure space.
The new loyalty card, previously known as the Centrepoint Privilege Club Card, is being introduced in a phased manner since mid-September across countries where the Group has a presence.
Across the UAE, Landmark Group will embark upon a rigorous exercise of extending the Shukran cards to the existing loyalty customer-base while aiming to add new members to the programme. As a first step towards the roll out of the rebranded loyalty initiative, existing members will receive welcome packs with introductory letters explaining the new benefits that Shukran will entitle them to and their own Shukran card.
Shukran has been re-launched successfully across Bahrain, Oman, Kuwait, and Qatar, while early October witnessed its first time launch in Jordan. The loyalty programme will soon be re-launched in Saudi Arabia as well. The rebranded customer loyalty programme will reach over 800 outlets in seven countries and cover more than 1.5 million members.
Micky Jagtiani, Chairman, Landmark Group, said: “We have enjoyed the overwhelming support of our customers on the basis of a relationship built over nearly four decades. Our loyalty plan will help customers maximise the value they receive with every purchase. Shukran will offer our loyal customers the chance to earn and redeem benefits and shopping rewards across a wider array of Landmark Group’s brands. It is our way of supporting our customers for their loyalty.”
Vipen Sethi, CEO, Landmark Group, said: “Landmark Group has always maintained a proactive approach towards retaining customers and we consider our loyal customers as our most significant shopper-base. On account of being ambassadors who graciously endorse our products and brands, they share a relationship with the Group.

“As the Group has grown and diversified its interests since the launch of our first loyalty programme, we have redesigned it to now offer a much wider array of benefits and rewards. With Shukran, our loyalty programme members will enjoy a much more enticing set of offerings, with benefits across our retail, wellness, food and hospitality brands. Shukran will surely be the region’s largest and most rewarding customer loyalty programme.”
In the UAE, some of the region’s most loved brands that will offer rewards and benefits through the Shukran card include Centrepoint, Babyshop, Shoe Mart, Splash, Lifestyle, Beautybay, Home Centre, Q Home Decor, Emax, Iconic, Max, Shoexpress, New Look, Koton, Ecco, Pablosky, Kurt Geiger, Dumond, Foot Solutions, Bianco, Fun City, F&B Outlets in Citymax Hotels (Lounge Bar, Maxx Music Grill & Lounge Bar, Clay Pot, Sizzling Wok, Sports Bar), Spaces, Bazerkan, Bite Cafe, La Gaufrette, Wild Ginger, Zafran, Carluccio's, Mango Tree, Mango Tree Bistro and Ushna.
Epitomising the programme, the rebranded Shukran loyalty card elicits members to shop, dine, play or simply indulge, and find over a million ways to reward themselves.
A leader in the Middle East retail industry with operations across 12 markets, the Landmark Group has successfully established its procurement might and offers high value for money to customers.

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