Breaking Headline

Landor develops NEW no-frills hotel brand

Published June 21st, 2006 - 11:54 GMT
Al Bawaba
Al Bawaba

Simple, unique, fresh and innovative are used to describe the newly launched Ginger chain of no-frills budget hotels in India. The Ginger brand name and identity, which is synonymous with stylish simplicity and affordability, was developed by Landor Associates, a world leading and internationally recognized branding consultancy.
Part of the TATA group, Ginger Hotels are now open in Haridwar and Bangalore, with openings scheduled in 20 additional cities by end of year. For more information on Landor’s branding work for Ginger please visit Landor’s website at: www. landor.com.

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