Launch of BMW Group Middle East’s ‘Stay Alert. Stay Alive.’ road safety campaign

Published March 22nd, 2010 - 10:06 GMT
BMW Group Middle East, in partnership with the Health Authority of Abu Dhabi (HAAD) and
the Road and Transport Authority of Dubai (RTA), would like to invite you to attend the
launch of its ‘Stay Alert. Stay Alive.’ road safety initiative.
Based on the results of an independent survey to ascertain what motivates drivers in the
region to take risk in their vehicles, BMW Group Middle East has identified the use of seatbelts,
and in particular, appropriate child restraints, as the first theme of its umbrella
campaign to promote and raise awareness about various road safety issues.
Topics to be discussed will include:
• Background on BMW Group Middle East’s ‘Stay Alert. Stay Alive.’ road safety initiative
• Highlights of the research findings on driver behaviour and attitudes in the region
• An overview of the road safety situation in Abu Dhabi and Dubai
• HAAD and RTA’s 2010 strategies to promote the use of seat-belts and child restraints
Spokespeople in attendance at the press conference:
BMW: Phil Horton, Managing Director of BMW Group Middle East
HAAD: Dr. Jens Thomsen, Section Head, Occupational and Environmental Health
Public Health and Research Department, HAAD
RTA: To be confirmed
Date: Tuesday 23 March, 2010
Time: 12.00pm till 1.30pm
Venue: Emirates Towers Hotel Dubai, Business Centre, 8th Floor

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