Further underlining its longstanding relationship with sport, global digital leader LG and its UAE distributor Al Yousuf Electronics recently hosted a cricket tournament for its dealers and retailers across the UAE, at Dubai’s Insportz Indoor Stadium.
The event was held as part of LG’s Diamond Club activities for key electronic dealers and retailers, along with LG-Al Yousuf customers, from the UAE, who were invited to participate by forming their own staff cricket team. The objective of the tournament was to strengthen the relationship between LG Electronics, Al Yousuf and its resellers through an entertaining activity.
Pointing out that sport was a natural medium to build relationships, Mr. C. H. Lee, President of LG Electronics Gulf FZE, said: “We wanted to further boost the strong bond with our distributors and resellers by bringing them together in an atmosphere of solidarity, and no better way to do that than through cricket, a universal sport loved and appreciated by many.”
“Today, LG and Al Yousuf Electronics have shown that partnerships can work both on and off the sports field. All resellers and customers came together in a competitive spirit, where teamwork was the key to success. This is reflective of our strategy to work as a team when interacting with markets worldwide,” Lee added.
Over 20 teams participated in the one-day event and all teams played eight matches with each other to reach the Super Eight.
Participating teams included Jacky’s Electronics, Lutfi Trading, Plug & Play, Sharaf Digital, Safeer Mall, Corner Electronics, Al Wahabi Trading and Al Jerah Electronics. Prizes were given to the Best Fielder, Leading Run Scorer and Highest Wicket Taker. Eventually, the LG team overcame the strong opposition from the Safeer Mall team to take home the LG Diamond Club Cricket tournament honours.
The event comes at an exciting time for cricket fans both in this region and around the world with the imminent start of the sport’s showpiece, the ICC Cricket World Cup, which begins on March 13, 2007.
LG is also synonymous with cricket locally, as the patron of the recently commenced Challenge Cup, an amateur tournament to celebrate the start of the cricket World Cup 2007. The LG Challenge Cup will be held at Insportz, Dubai’s state-of-the-art training ground for budding cricketers.
Mr. Rakesh Shah, General Manager of Al Yousuf Electronics, explained: “Cricket has a great heritage in the UAE and with excitement levels rising to fever-pitch in anticipation of the World Cup, we felt it appropriate to imbibe our employees in the spirit of the season. This period marks a very important phase in our marketing efforts, and Al Yousuf Electronics is keen to support LG in delivering maximum sporting experience of this popular tournament.”
About LG Electronics
LG Electronics, Inc. is the global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 120 operations including 80 subsidiaries around the world. Comprising four business units – Mobile Communications, Digital Appliance, Digital Display and Digital Media with 2006 global sales of USD 38.6 billion – LG Electronics is the world’s leading producer of CDMA handsets, air conditioners, optical storage devices, DVD players and home theatre systems.
