For the seventh consecutive year, global and regional digital leader LG Electronics has maintained its number one position in the global air conditioning market.
Last year, LG shipped more than 10 million units worldwide for a third consecutive year. According to Fuji-Keizai Co. Ltd., a Japanese market research company, 62.97 million air conditioning units were sold worldwide in 2006, with LG responsible for 19.5 per cent or 12.28 million units.
“In 2006, LG was deeply committed to innovation in all areas, ranging from sales and R&D to marketing strategies,” said Mr. K.W. Kim, President LG Electronics – Middle East and Africa operations. “This helped us sell more than 10 million units worldwide and retain our number one position in terms of global market share, which we have held for the past seven years.”
Kim added: “With our cutting-edge technology, we will keep developing new products to enhance our global marketing activities, and cement our status as a leading digital home appliance company worldwide.”
This year, LG plans to expand its overseas production rate to 60 per cent, with a production target of 16 million units. The company’s overseas production rate in 2006 was 55 per cent, accounting for 14.80 million units.
LG operates six R&D centres for system air conditioners worldwide – Korea, North America, China, Asia, Europe and the CIS – and will continue to expand its R&D efforts through 2010. It will also exert more efforts in global marketing for its system air-conditioners, creating a complete business offering in overseas markets, from product development and manufacturing, to sales and service.
Kim added: “Innovation coupled with pricing advantage, is what keeps LG ahead of the competition. We will continue to maintain this position through technological development and quality customer service.”
About LG Electronics
LG Electronics, Inc. is the global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 120 operations including 80 subsidiaries around the world. Comprising four business units – Mobile Communications, Digital Appliance, Digital Display and Digital Media with 2006 global sales of USD 38.6 billion – LG Electronics is the world’s leading producer of CDMA handsets, air conditioners, optical storage devices, DVD players and home theatre systems.
LG Electronics Digital Appliance Company (DAC) is a technology leader and pioneer in home appliance convergence. LG DAC provides a total package of digital products for the home, including air conditioners, refrigerators, washing machines, cooking appliances and vacuum cleaners. LG is driving innovation in home appliance technology through products such as the world's first interactive refrigerator and the steam washing machine. LG DAC is building new growth opportunities in built-in kitchen appliances, commercial air conditioners and networked home appliances.
For more information, please visit www.lge.com
