LG Electronics and the Middle East Complex Celebrate Successful 20-Year Partnership
With Solid Plans for the Future
Global digital leader, LG Electronics and its business partner of 20 years in Jordan, the Middle East Complex (MEC) recently celebrated their common achievements over the past two decades. In recognition of their long-standing cooperation, LG and MEC, celebrated their fruitful and abiding alliance at a dinner held at the Le Royale Hotel Amman on March 1st, 2009. The event was attended by LG and MEC’s dealers, representatives of the banking, business, and media sectors in the Kingdom, and managers from LGE and MEC.
As a global digital leader, LGE maintains its pioneering position in the market by providing state-of-the-art, sophisticated products that not only satisfy the customers’ needs but are also affordable to different strata. By establishing a strong and long-term partnership with a distinguished company like MEC, LGE was able to strengthen its position in the Jordanian market, cementing customer relations, and solidify its position as designers of premium lifestyles in the Kingdom.
Commenting on the event, the Managing Director of LG Electronics Levant, Mr. Kevin Cha, said, “LG Electronics holds the MEC and its team members in the highest esteem. We regard our long-standing relationship with pride and a sense of accomplishment over what we have achieved together in the Kingdom over the years. Our strategic partnership with MEC stems from our belief in strengthening the joint efforts of both our firms, allowing us to enhance and sustain leadership positions in several of our products like the LCD TV, Washing Machines, and Air Conditioners”
From his end, MEC’s Chairman of the Board, Mr. Osama Al Khalili, said, “Our successful partnership with LG Electronics enables us to leverage the company’s expertise in producing products that truly enhance the consumer’s lifestyles. Our relationship has also helped us contribute greatly to the local community, a role and a responsibility that we look upon with the highest importance. Growing together locally, and as LGE’s presence in the market expanded and our own company developed, our relationship has continued to evolve and solidify over the years, no small matter in an increasingly demanding market. We and LG share a vision that is based on customer satisfaction and comfort, and we will continue to do our utmost to make our partnership an outstanding unity.”
During the event’s proceedings, Mr. Kevin Cha presented Mr. Osama Al Khalili and Ghazi Farouq, MEC’s Assistant managing Director for Marketing, with a plaque of appreciation.
It is worth noting that the Middle East Complex currently has 15 showrooms across the Kingdom. It offers exceptional after-sales services and maintenance and installation services which are characterized by quick technical response in record time. MEC has a qualified team of experts, working on manufacturing and assembling a wide range of electronic products.
MEC offers support and sponsorship to several humanitarian and social initiatives which LG in Jordan implements, such as the Dead Sea Ultra Marathon (DSUM) which is held annually since 1993, organized in cooperation with the Society for Care of Neurological Patients (SCNP), and with direct sponsorship from LG Electronics.
It is important to note that the net profit for MEC in 2008 reached around JD 5.7 million and its annual revenues increased by 16% to reach JD 130 million, in comparison with those of 2007 which reached JD 112 million.
