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Mashreq and YES BANK Launches Global Indian Banking Services

Published November 24th, 2008 - 07:52 GMT
Al Bawaba
Al Bawaba

Mashreq and YES BANK Launches Global Indian Banking Services
Partnership provides YES FIRST Premium Wealth Management Services to
Mashreq Gold Customers

In a move to strengthen its service offering to Mashreq Gold customers in the UAE, Mashreq today announced a strategic alliance with YES Bank, India’s new age private sector bank to launch Global Indian Banking (GIB) Services across the UAE with its signature YES First Wealth Management Program. The partnership will allow Mashreq Gold customers in the UAE to open Indian Rupee savings account and fixed deposits.

YES BANK will provide Mashreq Gold customers the finest banking experience through YES FIRST- the Premier Wealth Management programme in the UAE & India through its 109 branches across 88 locations.  The YES FIRST programme aims at providing customized solutions for multiple investment opportunities in India through a range of innovative products and advisory services.

Douglas Beckett, Head of Retail Banking, Mashreq said: “Through this alliance, we are offering a more convenient package to customers who wish to continue banking in their home country without the complications associated with banking from abroad. As a market leader we are committed to continual improvement in all aspects of our business and with this new partnership we will be able to further reinforce product offer, service and delivery to our customers.”

Commenting on the new strategic partnership, Mr. Arun Agrawal, President & Global Head – International Banking at YES BANK said: “YES BANK is delighted to offer Mashreq Gold customers a consistent superior service experience through a range of products and services. The Bank is committed to executing a concerted cross border strategy by continuously launching innovative solutions that enhances customer satisfaction and increases focus on providing convenience and choice to clients. This partnership enables us to further enhance our product suite and offer customized & holistic products to our clientele in the UAE”

Mashreq Gold, the premier banking service from Mashreq, provides an enriched banking experience suited to customer convenience and offers personalized investment solutions keeping in mind customers objectives and goals, risk appetite, investment horizon and experience. Additional benefits offered to Mashreq Gold customers via the YES FIRST Programme include Personalized Wealth Management Services, YES FIRST International GOLD Debit Card, Net Banking, Money Monitor service  and Airport Lounge Facilities, plus a host of other value added services including Concierge Services, Medical, Home, Automobile and Travel Assistance in India.

Mashreq has enjoyed significant growth with the launch of innovative products and constantly looks for opportunities through which it can provide distinctive financial solutions to its customers. This partnership reinforces Mashreq’s premier position and underlines its reputation as the most convenient bank in the UAE.