MCN Digital Agency Innovations delivers Dubai Cares portal

Published October 19th, 2009 - 01:20 GMT

Innovations Digital, the online and digital agency of MCN/Interpublic Group in Dubai, have recently successfully launched a new web portal for Dubai Cares – the philanthropic establishment launched by His Highness Sheikh Mohammed Bin Rashid Al Maktoum in September 2007 with the aim of improving access to primary education for children in developing nations. Dubai Cares works to eliminate the underlying causes that prevent children’s access to quality primary education. The address is http://www.dubaicares.ae

Innovations, along with Dubai Cares’ portal management team finalized the architecture and design for the  new website to make it relevant to the community it targets. The English/Arabic site has leading edge features such as an interactive map to show Dubai Cares projects around the world, a Community building section that connects to social media, a donation gateway and an easy online sign up for volunteers for Dubai Cares. 
“We were looking for a online specialized agency that understood our vision and who would work closely with us to portray us in the online domain as a leading global entity in the field of philanthropy and caring for children. Innovations Digital partnered this process efficiently and seamlessly, and we are very proud of the results. Our global reach is now extremely effective and we are beginning to see the interest levels in the Dubai Cares program escalate because we now have a world class window to the world – via our new portal” commented Amal Al-Redha, Senior Analyst at Dubai Cares, who drove the portal development process for Dubai Cares along with the Innovations team.
“We are hugely proud of this opportunity that Dubai Cares gave us to work on this project. If we have been able to portray the organization as a leading light in the realm of global philanthropy via the website, than that’s our small contribution to the whole effort” said Tom Roychoudhury, Chief Innovations Officer for MCN. The project was driven by Amol Kadam, Strategy & Design Director and GM at Innovations Digital.


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