Media and Marketing Show envisions boom in the region’s visual media production industry

Published May 28th, 2009 - 06:59 GMT
Al Bawaba
Al Bawaba

Strategic partners announced for the 2009 show

The Domus Group, organisers of the Media and Marketing Show 2009 (MMS), announced Dubai Media City and O3 Productions, MBC Group as their strategic partners for this year’s event. The announcement was made at a press conference held at Dubai Media City in the presence of Mr. Mohamed Abdulla, Executive Director of Dubai Media City, Mr. Fadi Ismail, General Manager, O3 Productions-MBC Group, Mr. Abdulla Abulhoul, CEO of Domus Group, and Ms. Maysoon Abulhoul, Managing Director of Domus Group.

 MMS 2009 is the region’s premier event for the media and marketing industry and will feature the region’s leaders in the media and marketing field, content producers, service providers as well as present exciting knowledge-sharing opportunities including various seminars and conferences.

Mr. Mohamed Abdulla, Executive Director of Dubai Media City added: “The media industry has evolved tremendously in Dubai and the UAE since the launch of Dubai Media City – the first project in TECOM Investment’s media cluster. Hosting more than 1,400 companies, Dubai Media City has played an instrumental role in the industry’s growth. Through its past four editions, the Media and Marketing Show has proven to be an effective networking platform for local, regional and international media players and the event has served as a catalyst for the industry’s progress in Dubai and the region.”

Commenting on the announcement Mr. Fadi Ismail, General Manager, O3 Productions said: “We are part of the MBC Group specializing in production and post-production services, and as such are the leading producers and distributers of content in the region. This agreement with the Media and Marketing Show 2009 underscores the need for a regional platform for the media production industry and we are glad to partner with them to promote and benefit not only the production industry but also the media and marketing industry as a whole.”

He added: “Dubai has established itself as the region’s hub for media and production, and the city has already become the destination for international film-makers. Many well-known movies, such as Syriana and a host of Bollywood films, have been shot here recently, and now with Warner Brothers starting operations in the region, we are going to see a huge boom in the production industry.”

Ms. Maysoon Abulhoul shared details on this year’s new segments and said: “We are very glad to celebrate the 5th edition of the Media and Marketing Show. Every year we incorporate new segments and features that we believe are essential for both our partners and visitors. The media production industry in the region is vital to the future growth of the media and entertainment industry and over the past couple of years we have seen phenomenal progress in both content and quality of the TV production industry. O3 Productions have been there at the forefront of this trend and we are delighted to have them on board as the strategic partner for MMS 2009.”

She added “We are in the process of signing new agreements and will soon announce partnerships with leading media research companies, publishing houses, and outdoor media providers who have shown enthusiastic interest in taking part in this year’s event. The show is close to maximum occupancy in terms of exhibitor space available and we look forward to organizing the most successful and value-added Media and Marketing Show ever.”

The Media and Marketing Show is an initiative that provides a boost to the fast growing media and marketing sector of the regional economy, as well as providing a forum for communication professionals from across the region.
The Media and Marketing Show will take place November 3-5, 2009 at the Zabeel Hall, Dubai International Convention and Exhibition Centre.