Modern style from the ‘Master of Minimalism’ – ck by Calvin Klein exclusively at Solaris stores in Dubai

Published February 4th, 2009 - 08:04 GMT

Stylish eyewear has become a must have among Dubai’s fashion conscious and Solaris caters to the demand with sunglasses made of luxurious and high quality material and clean and contemporary silhouette. For the first time ever in the Middle East, the region’s high-end sunglass retailer has exclusively launched the ck by Calvin Klein brand in stores across Dubai, to give customers a taste of high-end minimalism.

As an eyewear brand for the urban and active individual, the collection comprises fashionable and youthful designs, which appeals to not only the young but also to the young at heart.

Glamorous Calvin Klein sunglasses are structurally modern with sculpted clean lines and modern styles. Elegant shapes and clean lines form the latest collection. Pure ck innovation extends to a variety of lightweight and gracefully curved frames in a wide range of sizes and colours. The collection also boasts colour-coordinated lenses that are of the highest quality.

The new collection reflects the designer’s quintessential style. Often referred to as the ‘Master of Minimalism’, Klein has translated his ‘less is more’ philosophy beautifully into his sunglass collection, which reflects a pure design sensibility and expert craftsmanship.

It is no wonder then that the brand is an obvious choice for those seeking a taste of understated class and mystery and includes a celebrity fan-following comprising Alicia Keys, Avril Lavigne, Scarlett Johansson and Oprah Winfrey.

Commenting on the launch of the brand in the region, Tatyana Grenvitch, Brand Marketing Manager – Solaris Middle East said: “As the leading French eyewear house, it is only fitting that we add the internationally acclaimed brand to our already existing portfolio of designer brands. The latest ck sunglass collection with its unexpected lines, bold minimalism and vibrant colours creates a strong fashion statement for today’s modern woman.”

About M.H. Alshaya Co.
M.H. Alshaya Co. is a leading international franchise operator for over 40 of the world’s most recognized retail brands, including Starbucks, H&M, The Body Shop, Foot Locker, Mothercare, Debenhams, River Island and Boots. The company operates over 1,700 stores across six divisions: Fashion & Footwear, Health & Beauty, Food, Casual Dining, Optics and Pharmaceuticals.

M.H. Alshaya Co. stores can currently be found in 16 markets across the Middle East and North Africa, Turkey, Cyprus, Russia and Poland. More recently, the company launched operations in Slovakia, Czech Republic and Hungary. It employs more than 15,000 people from over 35 nationalities.

The company has established itself as the industry leader across these territories through a combination of local market understanding and a comprehensive commitment to customer service. Growth in each of its operating divisions and brands is supported by continuous investment in talent and infrastructure. It applies best practices in retail operations, merchandising, marketing, information technology, logistics, real estate, human resources and financial controls.

M.H. Alshaya Co. is the retail business of the Alshaya Group, which was founded in Kuwait in 1890 and today represents one of the most dynamic companies in the Middle East.  In addition to its retail operations, the Alshaya Group is active in a number of other sectors including real estate, automotive, hotels, trading and investments.

Learn more about the company at www.alshaya.com.

About Solaris
Solaris was founded in October 1994 with the opening of its first store in Paris, France. As the leading name in the optical industry, which represents over 70 well-known brands across four countries, Solaris is at the forefront of the luxury eyewear industry. Solaris offers the best models from world-leading brands such as Gucci, Versace, Rayban, Armani, Dior and Oakley.

Solaris entered the Middle East in partnership with M.H. Alshaya Co. in 2007, as the region’s first dedicated outlet for high-end designer sunglasses. Currently Solaris has a presence in the region with stores in Dubai, Qatar, Kuwait, Bahrain, Oman and KSA. Future plans include the opening of more stores in the region.


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