The Money Shot

Published September 26th, 2010 - 12:15 GMT

IWC LANDS TWO STARRING ROLES IN WALL STREET: MONEY NEVER SLEEPS The legendary Swiss watch manufacturer, IWC Schaffhausen has once again secured a starring role on the big screen, this time in Oliver Stone’s upcoming film Wall Street: Money Never Sleeps. Landing on the wrists of both lead actors, Michael Douglas as the notorious Gordon Gekko and Shia LaBeouf as the innovative Jacob Moore, the film reinforces the brand’s well-earned reputation as a power player in the business world. To show whose boss, standing out—in an understated way—is paramount in the cut-throat world of finance. Jacob Moore couldn’t show his understanding of this philosophy any more – by sporting the Portuguese Perpetual Calendar (Ref. IW502303), he is the true representation of the IWC guy, an educated, driven and talented man “in the know” who has a passion for the finer things in life. Additionally, after his release from prison, the infamous Gordon Gekko shows his comprehension of strength and wealth by bearing the Da Vinci Perpetual Calendar Edition Kurt Klaus in rose gold (Ref. IW376205). The limited edition piece is a true status symbol of Gekko’s return to power and an icon amongst the Wall Street power players.


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