More of HSBC's global clients discuss the challenges of international business

Published December 17th, 2009 - 11:23 GMT

The final two films in the series introduce us to EIG and Al Khayat – two companies from opposite sides of the world tackling different problems and needing different solutions from their banking provider.

From regional distributer of beauty and skincare products EIG we meet Chris Chan, Chief Financial Officer. From their headquarters in Kuala Lumpur, Malaysia, EIG operates over 50 professional skincare centres across South East Asia, Hong Kong and China. In the fast-paced Asian markets, having the right information, instantly, is crucial to cost efficiency. Mr Chan says of online cash management tool HSBCnet, "We are able identify problems quickly and capitalise on successes."

From Malaysia we go to Dubai to meet Mr KLM Prasad, Chief Financial Officer of Al Khayat, a scientific equipment supplier across Middle East, North Africa and India. With clients looking to pay for results rather than up front development, projects with longer lead times were putting strain on Al Khayat's working capital. In order to deliver bigger projects Mr Prasad says, "In the present climate we need a strong and reliable financial partner... In part we owe our existence as an organisation to our association with HSBC."

Having complete control over company finances is a fundamental part of running a successful international business. To help companies manage their business finances from wherever they are in the world they need global financial partners with strong international business capabilities and local knowledge.

Placing equal importance on both global and local service is something HSBC take exceptional pride in. As a global bank they understand the financial needs of corporate clients by building strong personal relationships with their customers.

To showcase the strength of their customer relationships and as part of their new global campaign which focuses on the needs of international businesses, HSBC have commissioned a series of films that gives four clients the opportunity to talk about how HSBC Commercial Banking (CMB) have helped them with their specific needs of reducing risk, reducing costs, keeping cash flowing and expansion into new markets.

What Erick Rostagnat and Blanca Trevino's stories told us beforehand and what Chris Chan and KLM Prasad's stories tells us now is that succeeding in international business is a tough challenge, but that rising to the challenge is a lot easier when you have the right partners who have been through it all before.

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