The movie “2012” is showing now in cinemas across the region

Published November 22nd, 2009 - 02:36 GMT

IWC Schaffhausen and the IWC Pilot’s Watch Mark XVI take on a big-screen role as Jackson Curtis, played by John Cusack, determines to save his family from disaster in Roland Emmerich’s highly anticipated action film 2012.

The Pilot’s Mark XVI is one of the most iconic and coveted watches in the IWC collection. Characterized by its 39mm case and uniquely bold, simple styling, the Mark XVI is a self-winding mechanical watch with a design reminiscent of an aircraft cockpit. It is equipped with a soft-iron inner case for protection against magnetic fields and antireflective sapphire glass secured against displacement by drop in air pressure. As a result it is the perfect fit for Jackson Curtis as he tries to save himself and his family.

Commenting on the announcement, Benoit de Clerck, President of IWC North America said, “In each of his films, and especially in 2012, Roland Emmerich has shown not only an impressive skill for story, but also incredible technical capabilities to realize the visual effects he’s envisioned. IWC shares his passion for innovation, precision, fine details, and craftsmanship, so we’re thrilled to play a role in the film and support its release.”

Never before has a date in history been so significant to so many cultures, so many religions, scientists, and governments. 2012 is an epic adventure about a global cataclysm that brings an end to the world and tells of the heroic struggle of the survivors. The film is directed by Roland Emmerich and written by Roland Emmerich & Harald Kloser. The film is produced by Harald Kloser, Mark Gordon, and Larry Franco.

Probus Scafusia – Good, solid craftsmanship from Schaffhausen
IWC Schaffhausen has been setting standards in technological development and highly complicated Haute Horlogerie for more than a century.


The International Watch Company, founded in 1868, has established a world reputation for itself as a Swiss watch manufactory with a long heritage and a passion for ingenious inventions, innovative solutions and technical refinements.

© 2000 - 2019 Al Bawaba (

You may also like