My time – Benetton’s global search for 20 new faces

Published February 24th, 2010 - 02:41 GMT

International brand United Colors of Benetton is still on the hunt for 20 new faces to be flown to New York to be part of their Autumn/Winter 2010 campaign.

It’s a chance for the stylish people of the UAE to join the rest of the world and show Benetton what makes their style unique, show off their true individuality and celebrate their creativity as part of the ‘My Time’ campaign.

To be in with a chance of winning, budding-models need to upload their photographs or a 60 second video onto the Benetton website and click on the link to ‘My Time’. The more photos you add the more chance you have of winning. Once your images are uploaded, visitors can vote for you to be in the 100 shortlist.

Entries have been flooding in already with over 5,600 from 180 countries and 215,000 visits to the website – but people need to hurry, voting for the 100 to be shortlisted closes on 16th March, with the 20 lucky winners announced on 18th March.

“We're looking for something different, something unconventional, something surprising, something real. It's not just how you look but how you are. We want to keep the individuality of the winners as it is so important in making this campaign different – really make this ‘your’ time and stand out from the crowd,” says Ajai Dayal, Head of Retail and Marketing for Easa Saleh Al Gurg Group, of which Benetton is a member.

“This is an amazing chance for 20 individuals to become an international model for a world famous clothing brand and get to spend an unforgettable week in New York working with top fashion photographer Josh Olins – this really is an opportunity not to be missed!”

The 20 lucky winners will be selected by a jury comprising of Alessandro Benetton, Executive Deputy Chairman of the Benetton Group; world renowned fashion photographer Josh Olins and Casting Director Brice Compagnon and will be flown to New York and will get to model their very own style in the next Benetton campaign.

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