NETGEAR launches new channel initiative in KSA

Published July 5th, 2010 - 07:53 GMT

NETGEAR, a worldwide provider of technologically advanced, branded networking and storage products has launched the initial phase of a new channel initiative in KSA. The announcement of the latest partner program coincided with the unveiling of the company's new networking, security and storage solutions, which include the 'ReadyNAS 4200', a network storage system with 10Gb Ethernet and iSCSI support for small and medium businesses (SMBs), Quad WAN Gigabit SSL VPN Firewall, unmanaged switches, L2 Gigabit POE Switches, and new wireless controller supporting up to 150-APs.

Focused on meeting its partners' needs to better address KSA-based customers' networking, storage and security requirements, the new channel initiative will be undertaken by a new dedicated team tasked to deliver various tools, services, rewards and discounts to partners who will join the program. These include sales engineer support, leads from the customer support center, sales incentive, priority in technical support, government and education discount pricing, partner portal and marketing tools, rebate upon achievement of set quarter target, and special price for NETGEAR equipment. In addition, the company is also set to host a seminar for system integrators and resellers in the Kingdom, with aims to update them on the new developments in the KSA market and recruit new local partners.

"Our partnership with systems integrators and resellers continues to play a pivotal role in our goal to help SMBs maximise the latest advancements in information technology to boost their productivity, efficiency and security, and this is why we invest significantly towards ensuring that our partners are fully equipped to address the customers' requirements," said Khaled Alosman, Technical Manager, NETGEAR Middle East. "On the other hand, our focus towards the Saudi market is driven by the Kingdom's sizeable investment in IT and constant leading position in the Gulf's technology race, and we are confident that the new channel initiative as well as the new products we have just unveiled in the country will be in high demand among SMBs in this opportunity-laden market."

One of the most highly anticipated among NETGEAR's new releases, 'ReadyNAS 4200' is capable of serving both NAS and SAN traffic with 10Gb Ethernet, and has a unified architecture that can be the centre of file sharing and at the same time be the redundant storage for virtualisation environment like Microsoft Hyper-V™, VMware® or Citrix XenServer™. In addition, the manufacturer's unmanaged switches provide a cost-effective way to instantaneously increase network performance while preserving most of your network investment, including installed cabling and end users' software and hardware. As a testament to the effectiveness of its solutions within the consumer and SMB segment, NETGEAR has recently been awarded at the 'Choice of Channel (COC) Awards' as the 'Emerging Vendor of the Year'.

"In addition to our wide range of partner-focused initiatives, the sheer strength of our portfolio has helped many of our partners become trusted advisors to local customers who are looking for reliable networking, security and storage products. As the Kingdom continues it growth as the largest IT market in the Gulf, we will continue to develop strategies and undertake similar initiatives to leverage the market and help Saudi customers reap the benefits of our technologically-advanced IT offerings," concluded Alosman. 

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