Dr. Pradeep, the founder and CEO of NeuroFocus, the world's leading neuromarketing company, will lead off the Tuesday morning session of the Nielsen Consumer 360 "The Next Big Thing" Conference.
He will explain how the exciting advances made in neuroscience are now helping companies and organizations around the world to improve their branding, products and services, packaging designs, marketing and advertising, and retail marketing. These and other key global business topics will be subjects covered in Dr. Pradeep's upcoming book, "The Buying Brain," to be published worldwide in 2010.
NeuroFocus (www.neurofocus.com) brings neuroscience knowledge and expertise to the worlds of branding, product development and packaging, advertising, in-store marketing, and entertainment. NeuroFocus clients include Fortune 100 companies across dozens of categories, including automotive, consumer packaged goods, food and beverage, financial services, Internet, retail, and many more sectors. Entertainment category clients include major companies in the broadcast and cable television and motion picture industries.
The company leverages Doctorate-level academic credentials in neuroscience and marketing from the University of California at Berkeley, MIT, Harvard, Oxford, and other leading institutions, combined with executive business management and consulting experience.
The Nielsen Company is a strategic investor in NeuroFocus.
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