NeuroFocus CEO to Present at Nielsen Consumer 360 Conference in Cairo, Egypt

Published November 25th, 2009 - 09:47 GMT

Dr. Pradeep, the founder and CEO of NeuroFocus, the world's leading neuromarketing company, will lead off the Tuesday morning session of the Nielsen Consumer 360 "The Next Big Thing" Conference.

He will explain how the exciting advances made in neuroscience are now helping companies and organizations around the world to improve their branding, products and services, packaging designs, marketing and advertising, and retail marketing. These and other key global business topics will be subjects covered in Dr. Pradeep's upcoming book, "The Buying Brain," to be published worldwide in 2010.

NeuroFocus ( brings neuroscience knowledge and expertise to the worlds of branding, product development and packaging, advertising, in-store marketing, and entertainment. NeuroFocus clients include Fortune 100 companies across dozens of categories, including automotive, consumer packaged goods, food and beverage, financial services, Internet, retail, and many more sectors. Entertainment category clients include major companies in the broadcast and cable television and motion picture industries.

The company leverages Doctorate-level academic credentials in neuroscience and marketing from the University of California at Berkeley, MIT, Harvard, Oxford, and other leading institutions, combined with executive business management and consulting experience.

The Nielsen Company is a strategic investor in NeuroFocus.

For more information contact: Tom Robbins
[email protected]
+1-510-526-9882 or +1-510-367-1920

Dr. Pradeep Biography

Dr. Pradeep founded NeuroFocus in 2006. Now the company ranks as the world leader in the fast-growing neuromarketing research field, with numerous patents for its advanced technologies and a blue-chip client list representing the top companies in many Fortune 100 categories.

Dr. Pradeep is the 2009 winner of the prestigious Great Minds award, the top prize bestowed by the Advertising Research Foundation. He was cited for being an "individual who brings excellence to advertising research in the category of research innovation" and for "demonstrating the most successful use of research in the creation of superior advertising that achieves a critical business objective."

The Foundation also named NeuroFocus as one of the winners sharing in its top prize recognizing advertising excellence, the 2009 Grand Ogilvy Award. The Grand Ogilvy is awarded to honor those companies who contribute to the advertising campaign that an independent jury of industry leaders cites as "demonstrating the most successful use of research in the creation of superior advertising that achieves a critical business objective."

Frito-Lay's "The Orange Underground" campaign for its Cheetos brand was selected by the ARF jury to receive the 2009 Grand Ogilvy Award. NeuroFocus contributed its industry-leading neuromarketing research to help the Cheetos campaign achieve marketplace success. The Cheetos advertising also received a Gold Ogilvy Award in the Packaged Goods category.

Before founding NeuroFocus, Dr. Pradeep was the founder and Managing Partner of Meridian Consulting, LLC a privately held California company specializing in governance consulting, and customizing and applying GE best practices to multiple industry sectors. He is also the founder of BoardVantage, a company formed in 2000 to provide web based corporate governance platforms for corporate boards of directors.

Prior to founding Meridian, Dr. Pradeep was at GE Corporate Research and Development where he worked extensively with the various global businesses of GE. While a scientist at GE, Dr. Pradeep worked on medical technologies, satellite navigation systems, and other classified technologies.

Dr. Pradeep holds many U.S. and international patents and has been published in numerous scientific journals. He is a speaker and panelist at numerous seminars and lectures on neuromarketing, as well as corporate issues of strategy and marketing, and is the author of "Governance Beyond Sarbanes Oxley - Five Easy Pieces," a guidebook for board members and senior corporate executives.

Dr. Pradeep holds a Ph.D. in engineering from the University of California at Berkeley.


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