Epoc Messe Frankfurt has announced a tie-up with Remax – Europe's biggest trade fair for the recycling of printer materials and accessories – for the launch of their new trade fair, Paperworld Middle East.
Paperworld Middle East, which will be held at the Dubai International Convention and Exhibition Centre from March 7 to 11, is the latest addition to the Paperworld brand family and adds a strong name to the region. Besides running the leading international trade fair for paper, office supplies and stationery in Frankfurt, the Paperworld global network also incorporates Paperworld China, which has been running in Shanghai since 2005, and the Hong Kong International Stationery Fair.
Paperworld Middle East will be the first show of its kind to be introduced to Dubai and will focus on the same product groups as the Paperworld brand worldwide, namely office supplies, office and household papers, gift articles and greeting cards, stationery and school articles
As Europe's biggest trade fair for printer-accessory recycling Remax focuses on a subject that is of increasing economic and ecological significance for the imaging segment.
Remax first began its relationship with Paperworld, the leading international platform in the stationery and office supplies sector, in January, 2010 in Frankfurt. This partnership will now expand to the Middle East, which represents an important sector in this new, but rapidly expanding business.
Mr. Ahmed Pauwels, Chief Executive Officer at Epoc Messe Frankfurt GmbH, said: "We are looking forward to bringing the Paperworld brand to Dubai and the region. Currently we are working on securing key partnerships to ensure a successful launch in March next year. Our partnership with Remax is a significant step for us and shows the confidence this well renowned and successful trade event has in the success of our new trade show."
He added: "As well as this, Remax represents an important standpoint for us as they believe in, and actively encourage recycling for a greener environment. Here at Epoc Messe Frankfurt we are environmentally aware and are exploring different channels in which to conduct greener business. For example we are partners with Sesam Business Consultants in delivering a series of conferences and training systems dedicated to environmentally friendly forms of buildings throughout the GCC."
The printer-accessory recycling industry began about 25 years ago, and already has developed into a US$6 bn to US$8 bn industry. One third of toner cartridge sales worldwide are of remanufactured products and there is a growing number of recycled ink jet sales.
The benefits of using recycled cartridges are manifold, with economic and environmental advantages the most dominant. The carbon footprint produced from a recycled cartridge is 60% less than with the use of equivalent new OEM products. It takes from 300 to 1,000 years to breakdown a wasted cartridge and twenty times more energy to make a new cartridge, than to use one that still has a useful life. For these reasons Remax follows the adage of 'Reduce, Reuse, Recycle'.
Mr David Connett, Managing Director at Recycler Publishing & Events Ltd, the organisers of Remax, said: "It makes every sense for us to partner with the new exhibition Paperworld Middle East to bring our event to the region. We had a very successful time at Paperworld in Frankfurt since we partnered with them and entering the Middle East market was always going to be one of our strategic moves. We have already established strong relationships with some of the key players here, who are actively using remanufactured products for their imaging supplies. At Paperworld Middle East we will build on these relations and develop new ones, continually spreading awareness of the importance of this industry."
He added: "With the backing of Paperworld Middle East, we are confident that we can successfully grow in this marketplace which represents huge potential for us. As companies are becoming more conscious of their financial and environmental activities, we intend to promote the benefits of using re-manufactured cartridges and inkjets, an area where companies can cost save while at the same time, do their bit for the environment."
