The Nikai Group of Companies has appointed Dubai-based award winning agency, Partnership Advertising as its marketing communications partner.
The Partnership Advertising will shortly roll out an extensive advertising campaign for the wide range of electronics and home appliances produced by Nikai, which has become a household name across the GCC region, as well as in key international markets.
The appointment of The Partnership Advertising is a strategic initiative aimed at promoting and further enhancing the visibility of Nikai products, and to effectively leverage the boom in the region’s retail sector to meet the company’s corporate goals.
Mr. Paras Shahdadpuri, Chairman of the Nikai Group, said: “At a time when Nikai is going through a significant phase of brand building and setting new standards of excellence in the consumer electronics sector, we believe we need to work with a dedicated marketing communications agency to convey our message and unique initiatives to our key audiences. In The Partnership, we are confident that we have found an experienced marketing communications partner who can carry out this task effectively”.
Commenting on the appointment, Mr. Jeremy Thommy, Managing Director of The Partnership, said: “We are delighted to have Nikai as our latest client. The Partnership is excited and looking forward to working closely with the Nikai team to deliver a strong campaign that will enhance the profile of Nikai in its key markets”.
Starting as a general trading enterprise, the Nikai Group is now engaged in diversified activities across the world, ranging from consumer electronics and appliances to the retail food business and software development. From its international headquarters in Dubai, the Nikai Group of Companies has been able to build a vast loyal customer base of more than 10 million in just over a decade, offering innovative and superior quality products. Nikai exports 400 different products to 80 countries including those in the Middle East, Europe, Africa, CIS, and South Asia.
Since its inception six year ago, The Partnership has consistently won industry awards including the local International Advertising Association (IAA) awards, the New York Festival, GLOBAL, Directors’ Club New York, Cannes and recognition from the world’s foremost body – The United Nations. The agency has now grown into a full service integrated marketing communications agency, encompassing other practices such as event management, digital solutions and public relations.
