Nike Middle East Introduces 2010 Brazil National Team Kit

Published March 14th, 2010 - 07:55 GMT

NIKE Middle East and Sun and Sand Sports today unveiled the Brazilian National Team kit which will be worn by the world’s leading players including Robinho who will take pitch in South Africa this summer wearing the most environmentally-friendly and technologically-advanced kit in football's history. The kit was unveiled by Mrs. Cecilia Bicca, representative of the Embassy of Brasil in the Mall of the Emirates, Galleria.

For the first time, all of Nike’s national teams, including Brazil, will be wearing jerseys made entirely from recycled polyester, each one produced from up to eight recycled plastic bottles.                                      

“This summer in South Africa Nike will give footballers an edge by providing the newest and most innovative product for the game’s greatest players,” said Charlie Denson, President, Nike Brand. “With today’s announcement, we are equipping athletes with newly designed uniforms that not only look great and deliver performance benefits, but are also made with recycled materials, creating less impact on our environment.”

Marvin Shaire, CEO of Gulf Marketing Group commented, “We are excited to bring Football fever to the region with the launch of the Brazil home and away kit in our Sun and Sand Sports – Nike stores.”

To make the 2010 national team kits, Nike’s fabric suppliers sourced discarded plastic bottles from Japanese and Taiwanese landfill sites and then melted them down to produce new yarn that was ultimately converted to fabric for the jerseys.

This process saves raw materials and reduces energy consumption by up to 30 percent compared to manufacturing virgin polyester. By using recycled polyester for its new range of national jerseys, Nike prevented nearly 13 million plastic bottles, totaling nearly 254,000 kg of polyester waste, from going into landfill sites. This amount would be enough to cover more than 29 football pitches. If the recycled bottles used to make the jerseys were laid end-to-end they would cover more than 3,000 kilometres, which is more than the entire coastline of South Africa.

The national team kits represent an important step in the process to make all Nike products more sustainable.

In addition, all the national team kits have been designed with each country’s national culture and identity in mind. Nike understands the pride athletes experience playing for their country so each kit has been designed to represent the heritage and unique football culture of the nine national teams.

The teams wearing Nike’s new national team jerseys in South Africa are: Brazil, The Netherlands, Portugal, USA, South Korea, Australia, New Zealand, Serbia, and Slovenia.

The Brazilian National team kit is now available at local Sun and Sand Sports - Nike stores including: Mall of the Emirates, Dubai Mall, Dubai Festival City, Ibn Battuta, Deira City Centre in Dubai and Marina Mall and Al Wahda Mall in Abu Dhabi.


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