the noodle house, the flagship brand of Jumeirah's dedicated restaurant division serving cuisine from South-East Asia, today announced it is set to open a new branch at the ground level of Gloria Hotel in Dubai Media City, one of the biggest hotels in the area with 1,050 hotel and apartment units.
Home to over 1,400 regional and international media companies and hundreds of media freelancers, Dubai Media City, a member of TECOM Investments Media Cluster, will host the fifth branch of the noodle house in Dubai. The other branches in the emirate are located at Madinat Jumeirah, Jumeirah Emirates Towers, Dubai International Financial Centre (DIFC) and Burjuman. Overall, this will bring the total of noodle house restaurants in the UAE to seven, with two other branches located at Souk Qaryat Al Beri and Al Wahda Mall in Abu Dhabi.
The Dubai Media City branch will also be included in the home delivery service network. With its online menu and calorie counter, the noodle house delivers food across Dubai until 1:00am, from Bur Dubai and Karama to Ibn Battuta Mall, including the recently added areas of Arabian Ranches and Motor City.
In addition to the outlets in the UAE, the popular casual dining restaurant boasts nine other branches in Oman, Qatar, Saudi Arabia, Kuwait, Australia, Egypt, and Cyprus.
The rapid branch expansion has demonstrated the strength of the noodle house brand and its fresh South-East Asian cuisine that enjoy a captive audience.
A vibrant venue,the noodle house is where chefs prepare aromatic South-East Asian dishes within minutes over an open flame and in full view of the guests. While food is served quickly, it is also light years away from the standard concept of 'fast food'. The interior is informal yet extremely stylish and the waiters are remarkably knowledgeable about the menu.
