North Africa Holding Reinforces Assoufid
NorAH signs prestigious deal with Marrakech destination
Kuwait based investment company, North Africa Holding Company, announced a new partnership deal with the promoters and developers of the Euro 170 million Assoufid real estate project in Marrakech today. The new co-operation represents a significant milestone in North Africa Holdings’ expansion plans into the Maghreb region, through the development of an exclusive, high end residential, hotel and golf venue in Marrakech.
A few minutes away from the old city, Assoufid is situated on 220 hectares of undulating desert countryside affording spectacular 360° views over the snowcapped Atlas Mountains and the surrounding countryside. This haven of peace and tranquility includes an exclusive, private 18 hole golf course and golf academy, 90 majestic properties with unique architectural designs, and a 98 suite palace boutique hotel and spa, which along with selected villas, is to be managed as part of the prestigious, internationally renowned Rocco Forte Collection. Once completed, the resort will become one of the most luxurious and desirable residential locations, and leisure destinations in this part of the world.
Emad Al Saleh, CEO of North Africa Holding commented: “This is an important partnership for us, and we have high hopes for Assoufid both as partners and as a destination. We see huge opportunities in Morocco and the wider North African region, despite the current global financial climate. The Assoufid development and resort is destined to become one of the most exclusive, sought after places in the region. “
Project promoter and CEO of Assoufid, Paul-Eric Jarry said: “Our new partnership with North Africa Holding enables us to move a significant step closer to completing the Assoufid project. We are proud to have found a partner of this calibre and look forward to a long and fruitful working relationship with them.”
