NORTHACRE PLC APPOINTS BOARD MEMBER AS THE COMPANY’S AMBASSADOR IN THE GULF
Northacre Plc is delighted to announce the appointment of Mohamed Abdulsalam AlRafi, an eminent Emirati property developer and entrepreneur to its board. Mohamed AlRafi will partner with Northacre in the Gulf, working with all three of Northacre plc’s subsidiary companies – Northacre Developments, Intarya (Interior Design) and Nilsson Architects.
Northacre’s success has been built on experience and a strong skill base for generating added value with passion for quality at every stage, qualities Mohamed AlRafi echoes in his own company in Dubai - Abdulsalam AlRafi Group. Following in his father's footsteps, Mohammed AlRafi as CEO of Abdulsalam AlRafi Group is considered as one of the Gulf’s leading property developers. For this group, he manages over 26 different national and international companies, which have completed many impressive and renowned projects in his portfolio. Mohammed AlRafi strives to develop, build and provide more successful projects, based on the strength, principles and the vision of his father. Mohammed AlRafi brings to Northacre more than 22 years experience in real estate in the Gulf.
John Hunter, CEO of Northacre Plc comments: “We are thrilled that Mohamed AlRafi has agreed to join our board, the partnership is of mutual benefit and the business partnership fits naturally. Mohamed’s role as an ambassador of Northacre PLC in this region, with his extensive experience, contacts and deep understanding of the Gulf market, will help us to increase exposure for our business and generate new opportunities”.
Mohamed AlRafi comments: “Northacre’s heritage, experience and track record has a tangible appeal to a young, vibrant market such as Dubai; the company’s eye for perfection and innovative approach to marketing aligns itself with the high end business ethos here in the Gulf. I am excited about the future opportunities and honoured to be involved in such a prestigious company.”
The initial project of this new venture will be to establish a platform to expand Northacre’s existing interior design business, Inatrya, across the Gulf region. Intarya’s Managing Director, Kamini Ezralow has many private clients in the Gulf. The partnership with Mohamed AlRafi will allow for multiple new opportunities, pairing excellence in building design with the highest quality craftsmanship, design and decor.
