World Gold Council (WGC), the gold industry's key market development body, and its partner AU Finja, one of Dubai's leading manufacturers of high quality gold jewellery, today launched the 'Nouran' collection to meet upcoming festive demand during EID and Diwali. The Nouran collection was developed following extensive research, which showed that today's urban women in the UAE are looking for jewellery designs that are light, yet make a statement, are both wearable and versatile, and have a look that could merge day and night styles. Through continuous interaction with local retailers, the WGC found that women in the region were looking for larger, trendier pieces that were both lightweight and affordable. Together, the retailers and the WGC identified the look and price range best suited for the urban woman.
The WGC selected AU Finja to create the collection, due to the manufacturer's proven track record and high international appeal. Established in 1995, AU Finja is one of the world's leading manufacturers of gold jewellery with more than 10 years' experience. It is also the world's number one gold bangle manufacturer, with over 7.5 million branded gold bangles sold since the company's inception.
"The WGC is dedicated to developing international gold demand for all segments and markets. Our partnership with AU Finja aims to bring to the region a collection that addresses a very specific target market that has not yet been met, and holds great future potential. This highly researched and well thought-out collection is certain to have a strong appeal within its target demographic, and drive strong sales, especially during EID and Diwali," said Yogaani Bhatia, Country Manager, UAE, WGC.
"We're delighted to be working in partnership with the WGC. This range is a creative combination of master craftsmanship and cutting edge technology. Every exquisite piece displays a remarkable finish and unmistakable identity that is representative of the UAE's luxury and glamour standards. All of our designs have a rich, heavy look, while still being lightweight and reasonably priced, so customers can afford a variety of these glamorous and unique pieces," said Haresh Pahuja, Director of AU Finja.
