Office Furniture Shopping Becoming More Experiential
UAE Consumers Prefer Stores Showcasing Latest Technologies and Styles in More ‘Realistic’ Office Settings;
Al Gurg Group’s OFIS Opens Flagship Showroom in Dubai
Buyers of high-end office furniture prefer ‘experiential shopping’ showrooms, complete executive offices, staff meeting spaces, and even auditorium seating, say executives with OFIS, one of the UAE’s leading office furnishings and interior solutions providers.
To accommodate this new trend, OFIS has opened a flagship showroom in Dubai, displaying the latest technologies and styles in office flooring, furnishings, and lighting.
The state-of-the-art showroom, conveniently located near Maktoum Bridge, spans over 30,000 sq. ft, and is designed to offer contemporary office furniture and interior solutions for modern work environments. The OFIS showroom carries practical office displays to highlight the products in a fully-working environment for office and school furniture, and flooring. The expansive store is home to interactive display areas where customers can test all of the products, and it is the only retail outlet in the UAE to house a fully functional auditorium.
“Companies in the UAE are increasingly selective in planning the work environment for its employees, leading to a rising demand among consumers for office furniture that is innovative and unique in its functionality. Accordingly, the OFIS showroom explores limitless possibilities to provide our clients with a complete experience of a functional work environment that takes the customer’s needs into account – from comfort to productivity,” said Ajai Kumar Dayal, General Manager for Retail and Marketing, Easa Saleh Al Gurg Group.
OFIS furniture addresses all office needs, including cubicles, auditoriums, educational furniture, work stations, and conference rooms. The new showroom showcases completely functional office set-ups, creating live experiences for customers in executive and operative ranges, storage, reception, and lounge seating.
“OFIS restores confidence in the furniture and flooring solution market through its product offering. We want our customers to come into our showroom and be able to visualize themselves at the work station of their choice,” said Jagan K, Business Manager, Easa Saleh Al Gurg Group.
The Cube from Bosse can be installed into any open space. The modular space system is an exceptionally designed, all-inclusive office. The Cube is equipped with its own lighting, air conditioning, and electrical system.
OFIS is home to a built-in auditorium, a first for retail stores in Dubai. It serves as a display for various designs in seating, allowing clients to visualize a fully functional auditorium.
In addition to its versatile furniture offering, OFIS sells an exceptional variety of flooring solutions, including carpet tiles, broadloom carpet, and parquet flooring. The expansive selection enables customers to choose from a wide range in flooring styles, textures, and colors.
OFIS is the only UAE supplier of major international brands including Aresline, Ergo, INTERFACE, Benel, DVO, Samas, Parador, and Bosse.
OFIS supplies many major companies across the Middle East, including Norr Group, Burthill, KCA, WA International, Design Design, Broadway Interiors, Holford Asso, RMJM, BSBG, City Space, HSBC, Mashreq Bank, Citi Bank, Union National Bank, Shell, Unilever, DHL and Dubai Airport.
