Nissan is not just a brand name: it is a desirable lifestyle bestowing elegance, sophistication, and luxury upon customers, and creating a special bond between man and car. Embracing this concept, Bustami & Saheb Trading Co. LTD (BSTC), the exclusive dealers of Nissan in Jordan, launched its remarkable “Nissan &I” campaign.
Springing from Nissan’s devotion to realizing its customers’ growing demands, and fulfilling their diverse needs, the “Nissan & I” campaign kicks off on February 22, 2009 for six weeks. The Company will open its doors to the public throughout the campaign, including weekends.
The impact of the “Nissan & I” campaign and BSTC’s continued dedication to customers can unite driver and car to create a new entity “I Am Nissan”- the two in one. This campaign aims at reinforcing the solid relationship between Nissan and customers, born of strategic planning, hard work, determination, technical know-how, in addition to understanding the market demands, and a sincere desire to reach the optimum concept of fulfillment.
Commenting on this latest campaign, CEO of BSTC, Mr. Imad Bustami said, “the launch of this campaign fills us with a great sense of achievement, as we, at Nissan, always strive to open channels of effective communication with our customers, with the aim of improving BSTC services, developing business, and expanding its markets”.
“We are proud to present our customers with a new concept that offers a wide variety of choices. Our showrooms display the latest models, and our highly qualified employees are always available to answer our customers’ queries, as, true to our motto, they help SHIFT the concept of Nissan to an intellectual and emotional revelation, to be imprinted on the mind of anyone visiting our showrooms”, Mr. Bustami added.
It is important to note that Bustami & Saheb Trading Co. LTD (BSTC) is fully equipped with the facilities and professional work force needed to deliver world-class standards and service. Bustami & Saheb Trading Co. LTD teaming up with NISSAN represents a milestone in the Middle East retailer market. This partnership led to the launch of a showroom displaying various models, a system that deeply incorporates marketing, sales, after sales, and service optimum plans ensuring the maximum satisfaction and protection of our most valuable asset, the customers.
