Olympus to celebrate 90th anniversary alongside participation at GITEX 2009

Published October 8th, 2009 - 01:57 GMT

Olympus, a leading global manufacturer of cameras and professional opto-digital products, announced its participation at GITEX Dubai 2009 with the launch of “Dubai: Dawn to Dusk” a unique photography campaign. Olympus, which celebrates the 90th anniversary of its establishment in October this year, has been operational in the UAE for more than two decades through Al Sayegh Brothers Trading, the sole distributors and local agent for Olympus products.

In its continued commitment to the dynamic markets in the UAE and GCC region, Olympus has several development plans in the pipeline, including,  launching a range of exciting models of its cameras in the underwater and  Digital SLR range during GITEX, according to an announcement from the company.

The “Dubai: Dawn to Dusk” campaign, which aims to capture the various moods and tones of the city on film, has been conceptualized as a tribute to the vibrant emirate and the fast paced growth witnessed by it in recent years. Three talented lens men from among Dubai’s photographer fraternity will be invited to take pictures of the city during different times of the day and under various themes. Selected winning images from this collection will be displayed at an exhibition, later this month.

“Technological innovation is the key buzz word at Olympus, as we seek to constantly raise our own standards, and this emphasis on continuous improvement has enabled Olympus to become the Number 2 brand in Europe,” said Mr. Nacho Abia, Chief Executive Officer, Olympus, who is expected to be in Dubai for the 90th anniversary celebrations.

Reiterating the company’s commitment to its UAE-based customers, Mr. Nacho added: “The UAE has always represented a very significant market for Olympus, because of its predominantly multi-cultural population, which has diverse and varied photography interests.  We are committed to offering our customers value-added products and user-friendly designs that address their specific requirements.”

 “Olympus cameras have always held a special place amongst photography enthusiasts across the world. Whether it is a serious amateur or a top class professional photographer, it is the quality conscious customer who drives the market,” said Mr. Abdul Jabbar Al Sayegh, Chairman, Al Sayegh Brothers. “Al Sayegh is  always on the lookout for ways to upgrade and enhance our services, and we are happy to work closely with Olympus in this campaign, to build and strengthen long-term relationships with our customers,” he added.

Founded in 1919 with the declared purpose of manufacturing microscopes that would garner recognition in the global market, Olympus was driven by a deep sense of duty to help advance medical development through the domestic manufacture of microscopes. Olympus has thus developed some of the most technologically advanced medical  imaging equipment including the EU-ME1, which is the world's first endoscopic ultrasound processor to combine electronic and mechanical scanning in a single device, ideal for a wide range of endoscopic ultrasound procedures in the digestive and respiratory fields. Olympus later affirmed its position as a camera manufacturer that believes in continuous technological innovation.

Olympus has always positioned itself as an organization that strives to play an integral role in society, and this is reflected in its corporate slogan: “Your Vision, Our Future,” which embodies its determination to realize dreams in a close bond with society while coexisting in harmony.


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