THE One Turns to HP to Produce Art

Published December 4th, 2006 - 01:44 GMT

HP Middle East announced today that THE One, the Middle East’s leading home fashion retailer, is the first buyer of the new HP Designjet Z3100 Photo Printer, which they purchased from HP’s partner: ProTechnology. The revolutionary new product from HP was launched in the Middle-East last month to expand its professional printing portfolio. THE One is aiming to tap into consumers who have a passion for art and are always on the hunt for creative, artistic pieces to complement the look of their homes and offices.

Amr Hassan, General Manager, Imaging and Printing Group, said: “We are delighted that THE One has chosen HP for its graphic fine art printing needs. HP realized that there was a gap in the market for a professional photo printer that addresses the exact needs of graphic designers, professional photographers, prepress and digital fine arts. With the introduction of the Designjet Z3100, we are certain to fill that gap and ensure a flawless, straightforward printing experience for professionals every step of the way. Soon, customers of THE One will be able to browse through some of the fascinating art pieces at their stores and experience HP’s print quality first-hand.”

Mikael Lagerstrom, Retail Identity Manager, THE One, said: “We chose HP not only for its superior printing and colour experience but also for HP’s leading services and support options that gives us greater confidence. The HP Designjet Z3100 caters to our exact requirements thus giving us excellent photo features, an improved user interface and full control over our digital fine art needs which ultimately helps us lower printing costs, save time and help us provide gallery-quality pieces.”

The HP Designjet Z Series printers are designed to deliver intuitive, dependable and repeatable colour accuracy for 24- and 44-inch museum-quality prints with 200 years’ photo permanence. Graphics professionals have the ability to print beyond the limits of traditional papers using the widest range of media options on the market. With 36 new media offerings, there is a flexibility to choose from a vast range of media options within HP’s media portfolio. In addition, the HP Designjet Z Series’ automated colour management features have opened doors to more media options.

Simple and intuitive colour management
The HP Designjet Z Series employs the industry’s first embedded spectrophotometer, utilizing i1 Colour Technology from X-Rite. Mounted on the printer carriage with completely self-contained optics and electronics, the embedded spectrophotometer greatly simplifies accurate colour-matching, enabling automated ICC profiling and HP Advanced Closed-Loop Colour Calibration. The result means the user can create colour profiles in minutes rather than hours and expect exact colour matches throughout the printing process.
• The embedded spectrophotometer, built on X-Rite’s leading i1 colour technology.
• HP’s Advanced Profiling Solution2 co-developed with X-Rite that provides additional options for profiling and calibration. Integrated with the HP embedded spectrophotometer, this solution includes a monitor calibrator and profiler with editing capabilities to offer an end-to-end colour-managed workflow.
• The HP ProPrint Plug-in and the “Calibrate Printer” button in Adobe Lightroom, co-developed with Adobe. Print expected colours on the first try from Adobe Photoshop with the free HP ProPrint Plug-in, and use the Adobe Lightroom “Calibrate Printer” button to launch the colour management tools directly from within the application.

The HP Advanced Profiling Solution is an end-to-end colour management system developed specifically for the most demanding graphics professionals. It works seamlessly with the embedded spectrophotometer to easily create and edit ICC profiles, saving you the time and expense of outsourcing the ICC creation expertise. It also includes a screen calibration device powered by i1 technology.

• Create ICC profiles for specific lighting conditions (such as a gallery)
• Work with CMYK ICC profiles to preserve maximum colour consistency from digital proof to offset press
• Easily edit ICC profiles created for any HP or third-party media
• Make sure the colours on your screen are printed accurately and consistently - print after print - and on a wide range of different media.

New ink and media for exquisite museum quality that lasts 200 years1

The HP Designjet Z2100 features an eight-colour HP Vivera pigment ink system, including both matte black and photo black inks, providing a broad colour gamut on matte fine art papers and glossy photo papers for photographic and creative design applications.

About HP
HP is a technology solutions provider to consumers, businesses and institutions globally. The company’s offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended Oct. 31, 2006, HP revenue totaled $91.7 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at


About HP Middle East
HP is the largest technology and solutions provider in the Middle East with 670 employees and subsidiaries in Dubai, Abu Dhabi, Riyadh, Jeddah, Khobar, Cairo,  Ramallah and Oman servicing the GCC, Egypt and the Levant. HP has been present in the Middle East since 1968 and opened its first regional office in 1994. HP Middle East is the market leader for enterprise, small and medium business and consumer technology products and offers a large portfolio of solutions and services in various business domains.
More information about HP in the Middle East is available at

© 2006 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.


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