Jotun Paints, one of the world’s leading producers and suppliers of paints and coatings, has revealed that over 1000 tons of waste material has been recycled last year in its UAE-based plant, where eco-friendly paint products for the Middle East market are manufactured. In line with aims to further its ‘green’ practices, the company has also announced a streamlined plan to increase its energy efficiency to 6 per cent by 2010. Further, Jotun Paints marked the ‘World Environment Day’ (WED) by involving employees and their families in a series of competitions – poster design, slogan writing and environment quiz. Eng Naji Alradhi, Head of Waste Treatment Section, Waste Management Department, Dubai Municipality and Eng Rashed Mohammed Karkain, Head of Technical Support and Studies Section, Waste Management Department, Dubai Municipality graced the event held on Thursday (June 04, 2009) and presented prizes to the winners.
As a major part of the company’s environmental initiatives, Jotun Paints’ massive waste reduction programs have resulted in the processing of 8.22 tons of powder, 30.44 tons of solvent, and 975.25 tons of water wastes last year. It has also assembled a designated team to lead its multiple ‘green’ initiatives, which are focused on conserving resources through the practice of reducing, reusing, recycling and responsible disposal within its manufacturing processes. In addition, the company has adopted a water-based production system, installed new energy-efficient compressors and replaced centralised A/C condenser coils – all in an effort to boost efficiency and reduce power consumption.
“We understand that achieving a sustainable environment is a daunting task, which is why in addition to taking significant steps in spreading awareness on this issue, we are also observing practical yet effective measures to increase our energy efficiency such as reducing the load on our air conditioning system during silent hours and regulating our office lightings,” said Trine Finnevolden, General Manager, Jotun Paints UAE. “One of our major achievements last year was receiving a third party certification for the low volatile organic compound (VOC) levels of our paints and coatings, and this, combined with our commitment to adopt leading-edge ‘green’ manufacturing technologies and the support of the Dubai Government, motivates us to pursue further eco-friendly initiatives in the future.”
Jotun Paints offers a range of eco-friendly paints to the regional market including ‘Jotashield Thermo’, ‘Jotashield SuperDurable, ‘Jotashield Heritage High Build’ and ‘Fenomastic Emulsion’. All products are being manufactured through a unique recycling process of the cleaning water. As the only paint manufacturer that is a member of the Emirates Green Building Council and a corporate member of Emirates Environment Group (EEG), Jotun has undertaken several environment-centric initiatives in the UAE, including a tree planting activity in Jebal Ali Hazardous Waste Treatment Facility, which was completed in collaboration with the Dubai Municipality.
“By actively involving our employees and their families and recognising their efforts during the World Environment Day, we hope to strengthen our commitment to protecting the environment as well as set a trend among other firms to pursue ecological initiatives as a significant part of their corporate social responsibility. We are taking significant efforts in support of the conservation program of the Dubai Municipality, and we are proud to work with them in raising awareness for sustainable and equitable development,” added Finnevolden.
“Jotun Paints has been a model of corporate responsibility in terms of eco-friendly practices and assertiveness in pushing for environmental reforms within its own operations. We recognise their commendable efforts in this regard, and we hope they will continue this exemplary work,” concluded Habiba Al Marashi, Chairperson, EEG and Board Member, UN Global Compact.
Founded in 1926 in Norway, Jotun - one of the world's leading paint manufacturers established its presence in the Middle East in 1974, with Jotun UAE Ltd. Ever since, Jotun has expanded dramatically throughout the region and is the first paint manufacturer to be awarded the ISO 9001 certification. Jotun has consistently invested in state of the art factories including a plant in Shanghai, China and the recently opened plant in the Al Quoz area of Dubai, UAE, which share the distinction as the biggest worldwide for Jotun.
Jotun has been at the forefront in terms of developing products specifically suited to local conditions. Three decades of experience in the Middle East region, has helped the company produce a variety of conventional and specialized coatings - each incorporating the latest technological developments while offering performance with economy - catering to the various product segments and demands of the different markets. Today, Jotun's diverse product range includes decorative, protective, powder, marine, floor/concrete protection and intumescent coatings, bearing a solid testament to the company's reputation of being truly a single source solution for clients, consultants and contractors alike.
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