For the second year in a row. Al Hilal Bank – a leading Islamic bank in the UAE – will be the exclusive Platinum Sponsor at the Abu Dhabi Motor Show (ADIMS) 2010, which is taking place at Abu Dhabi National Exhibition Centre (ADNEC) from 7-11 December under the patronage of His Highness Sheikh Saif bin Zayed Al Nahyan.
Al Hilal Bank's participation this year features numerous fun activities targeting visitors to the bank's booth at ADIMS, showcased via a specially built stand that features large display screens and a gaming area with virtual auto racing. One of the stand's most notable features is a four-metre long interactive multimedia touch table, where visitors can design their own cars, calculate and budget for a dream car, learn more about Al Hilal Bank, watch videos and photos of the bank's history, and simply spend some time having fun.
Meeting areas are scattered across the stand for customers to meet with bank representatives, supported by a juice bar serving refreshments. A unique vending machine dispenses free gifts in return for some details provided by visitors, and of course the stand features a cash withdrawal machine on site for convenience.
These innovative ideas and activities are part of Al Hilal Bank's objectives to develop a unique and enhanced banking experience using the latest interactive technologies, as a means for the bank to attain an unprecedented level of innovation and creative service delivery for its customers, including its "Walk In, Drive Out" service which allows customers to choose the vehicle of their choice, obtain instant financing approval to purchase the vehicle, and drive it out of the showroom in just 60 minutes.
Commenting on the bank's sponsorship of ADIMS, Mohamed Zaquot, Head of Personal Banking at Al Hilal Bank, said, "Our support for ADIMS is a reiteration of our interest in supporting various international events in the UAE, in addition to our commitment towards providing Al Hilal Bank's customers with the best products and services that suit their finances. With this in mind, visitors to our stand at ADIMS will be able to own the car of their dreams and drive it off in just under 60 minutes."
Mr. Zaquot added, "Al Hilal Bank's stand for this year's ADIMS gives visitors new ways of choosing the specifications and options of their dream cars – and then owning them – through our competitive financing offers, supported by on-site registration and insurance services. We will also be featuring many entertaining activities that will give visitors a unique and unforgettable experience."
