E.T. Browne Co., a world leader in treatment oriented skin and hair care products, is breaking into the UAE's high-growth specialized skin treatment market with its new Palmer's Olive Butter formula.
The Palmer's Olive Butter Formula range features a rich organic body therapy lotion, a Body Balm and a concentrated cream. The products are formulated with Extra Virgin Olive Oil for highest concentration of vitamins and antioxidants to encourage healthy skin.
Antioxidants are naturally occurring phytonutrients found in certain fruits and vegetables. They have been proven over and over again to protect human cells from oxidative free-radical damage.
Adding Vitamin E to the Extra Virgin Olive Oil of the Olive Butter Formula, gives us an intensive, creamy all-over body moisturizer that absorbs into the skin easily, helping to condition, soften and smooth the skin while preventing dryness.
The extracts of Extra Virgin Olive Oil leave the skin soothed and softened, stimulated and healed without an oily greasy texture. Olive oil can penetrate the skin better than most other products thus it is able to invigorate the skin with essential minerals and vitamins.
“Being able to launch Palmer's Olive Butter Formula in the UAE is a great opportunity for us to encourage the Palmer's brand to grow in the Middle East,” explained Ivan Lancaric, Managing Director of E.T Browne Middle East. Olive based formulations are widely respected in the region and people appreciate the value of such offering,” he added.
About E.T Browne Co.:
Founded over 160 years ago, as one of America's first skin care companies, E.T. Browne Drug Company, Inc. is a leader in treatment oriented skin and hair care products. E.T. Browne Drug Company, Inc. markets the #1 brand of cocoa butter products worldwide. Palmer's Cocoa Butter Formula is a brand offering a full line of cocoa butter items, from creams, lotions and lip balms to soap, body oil and our original solid formula.
In addition to cocoa butter products, the company markets Palmer's Skin Success, a complete skin care line that puts the emphasis on treating problem skin. From cleansers and moisturizers to fade creams and acne medications, Palmer's Skin Success delivers clear, healthy skin.
About Sara Trident:
Sara Trident was established in the United Arab Emirates in 1982 and has now grown into one of the UAE's leading national distributors of personal care and household brands. In June 2003 , the company was acquired by Sara Corporation and now operates under the name Sara Trident Emirates LLC. Sara International is the pharmaceutical distribution arm, managed by Sara Trident Emirates LLC.
It is the exclusive distributor for many international companies, selling its brands to all relevant retail trade sectors.
Using a marketing team who focus on groups of non-conflicting brands, Sara Trident gives individual attention to planning and implementation and facilitates local implementation of global marketing strategies.
Palmer's products are available at all supermarkets, hypermarkets and leading pharmacies across the UAE.
