parekh to drive pr & marketing activities at radisson sas hotel, dubai media city
The Radisson SAS Hotel, Dubai Media City has appointed Farida Parekh as its PR & Marketing Manager.
A British national, Farida speaks English, Arabic, Urdu and Gujarati and was previously responsible for communications at Le Royal Meridien & Grosvernor House in Dubai. Farida’s broad background spans from telemarketing to radio broadcasting as head of sales, sponsorships and promotions with Capital Radio Group UK.
Siegfried Nierhaus General Manager, Radisson SAS Hotel, Dubai Media City said, “Farida’s background matches impeccably with our requirements to strengthen our relationship with the Media and all our strategic partners not only in Media & Internet City but across Dubai and the UAE. We are delighted to have her on board.”
The Radisson SAS Hotel, Dubai Media City opened its doors in 2006 and has received numerous awards since its launch including ‘Best New Hotel Development’ at the recently held Arabian Hotel Investment Conference (AHIC). The Italian restaurant Certo has also received the Time Out Restaurant Award for Best Italian.
