Pepsi Unveiled Latest Element of Their 2010 Football Campaign

Published April 18th, 2010 - 03:04 GMT

Current World Player of the Year Lionel Messi is joined by Ricardo Kaká, Frank Lampard, Andrei Arshavin, Didier Drogba, Fernando Torres, Thierry Henry and Michael Ballack in the spectacular new Body Paint campaign which will roll out around the world over the coming weeks.
Chelsea and the Ivory Coast’s Didier Drogba commented: "When Pepsi first approached me with the idea of using body paint as a way to bring to life their campaign this year I thought it was a brilliant idea. In every football stadium around the world you see colour in the stands but more so in African Stadiums where fans often use body paint to show their support for their team. Putting paint on the players was a great way to show our love for the game and I think the results are amazing.”

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