Peter Horbury New Head of Design at Volvo Car Corporation

Published April 13th, 2009 - 03:52 GMT

Peter Horbury New Head of Design at Volvo Car Corporation
Horbury to lead the next generation of Volvo’s Scandinavian design language

Volvo Car Corporation has appointed Peter Horbury as new Vice President of Design on April 1st 2009. He replaces Steve Mattin, who has chosen to leave the company.  Effective May 1st 2009, Peter Horbury, age 59, will assume responsibility for the division of Product Design within Volvo Cars.
Horbury is currently Executive Director of Design, Ford Motor Company, responsible for the design strategy and execution of all Ford, Lincoln and Mercury products in North America. Prior to this role, Horbury was the Premier Automotive Group's (PAG) Executive Director of Design, leading the product design strategy for Aston Martin, Jaguar, Land Rover and Volvo. Horbury has more than two decades of expertise in luxury vehicles and has been ranked as one of the most renowned executives in the car industry.
From 1991 to 2002, Peter was the Design Director of Volvo Car Corporation, leading design teams in Sweden, Spain and California. He was responsible for creating and implementing the stylish new design language in all new models in the 1990s including the XC90 SUV and the award-winning concept cars like the Environmental Concept Car and Safety Concept Car.
"We are very happy to have Peter back on board. He will play an important role in taking our Scandinavian design language to the next level and ensure we continue to develop attractive cars for the premium market" says Stephen Odell, President and CEO of Volvo Car Corporation. 
"I would also like to wish Steve Mattin all the best in his future career and thank him for his dedication to Volvo Cars", concludes Stephen Odell.

"I'm extremely pleased to be back in Sweden. Volvo has a very strong design identity and it will be a privilege to work with the team to develop the Scandinavian design language in future products, and contribute to the turn-around of the company", says Peter Horbury.

Roula Beiruty, Marketing Manager of Volvo Cars Middle East said: “Having worked on the Volvo Brand for 11 years Peter Horbury has a rich insight on Volvo. Having him back on board will ensure consistency of Volvo’s luxury and safety designs”. 
Born in Alnwick, Northumberland, UK, Horbury received his master's degree in Automotive Design from the Royal College of Art in 1974 and an undergraduate degree from Newcastle-upon-Tyne College of Art and Industrial Design in 1972. He was named Autocar's Designer of the Year in 1998. During his 35-year career, he has been involved in the design of more than 60 cars, trucks, buses and motorcycles.

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