Celebrating the Holy month of Ramadan, Souq.com, the leading eCommerce portal in the region today announced a partnership with Philips Electronics Middle East & Africa to drive an online charity campaign. Philips Electronics, a global leader in healthcare, lifestyle and lighting products will auction key consumer products on Souq.com during the month of Ramadan. All proceeds raised through this auction will be given to Al Noor Training Center for Children with special needs, a humanitarian organization providing quality education and therapy services to children with special needs in the UAE.
In addition to offering the largest online marketplace for buyers and sellers to interact in the Arab region; Souq.com plans to engage over 500,000 active users to participate in its online competition to create a better understanding of the local culture. The competition entails submitting few lines on what Ramadan means to people and top three entries will win either an iPad, a flight back home or a PS3 console.
“Ramadan is month of fasting, charity and goodwill and gives us an opportunity to contribute to the development of the community and society we live in. We want to encourage every user to be a part of this contribution and celebrate this special occasion,” said Ronaldo Mouchawar, CEO Souq.com. “Philips is a well-known brand of consumer products and a preferred partner to drive this charity campaign. They will auction their top products on Souq.com during the month of Ramadan where all proceeds will go to a worthy cause by helping children with special needs.”
Vincenzo Ventricelli, Marketing Director, Philips Consumer Lifestyle, Middle East & Africa said, “We are glad to partner with Souq.com to drive this charity campaign during the holy month of Ramadan. With a wide online audience and market reach, we are confident on receiving a good response and making this campaign a success.”
Souq.com has become an internet platform of choice for many buyers and sellers to interact online. Souq.com has expanded to include several features and different categories to offer a convenient, secure and richer online experience to users in Middle East; including Souq SafePay and Souq Buyer Protection Program which guarantees 100% protection to buyers and sellers when transacting on Souq, Souq Motors, Souq Property and a wide-range of consumer products. Users interested in participating in the auction and competition can visit http://uae.souq.com/mc/uae_ramadan_2010/index.php.
