Phonak Takes Hearing Instruments & FM Systems to the Next Level in MENA Region
Distribution Partners Set to Boost Partnership in the Region
Phonak, the world’s leading manufacturer of innovative hearing solutions recently held its regional conference for the company’s business partners in the Middle East and North Africa from fifteen different countries. The conference, which was attended by regional managers and distribution partners of Phonak, provided a platform for the company to project its motto - “Life is on” - and introduce its latest innovative hearing solutions based on the CORE technology and wireless communication systems based on dynamic FM technology.
During this event, Phonak unveiled the newest hearing systems of its CORE (Communication Optimized Real-Audio Engine) collection, which consists of a unique portfolio of hearing instrument families that meets the needs of all clients, regardless of their degree of hearing loss, personal preferences, lifestyle or budget. A presentation was given, providing attendees with a closer look at Phonak company achievements from a regional and global perspective.
Phonak also displayed a range of new wireless FM products based on its revolutionary Dynamic FM platform. FM systems consist of a wireless microphone (or transmitter) and miniaturized receivers that are attached to a user’s hearing instrument; these systems are highly valuable for children with hearing loss who struggle to hear and understand the voice of the teacher. The Dynamic FM platform improves speech understanding by dozens of percentage points. In addition to products for children, Phonak also offers new Dynamic FM products for adults with hearing loss, CI recipients (both children and adults) and children with Auditory Processing Disorder.
Commenting on the event, Regional Managing Director of Phonak, Mr. Ghazi Farouq, said, “The success of our first conference for regional managers and distribution partners in the Middle East and North Africa fills us with a sense of satisfaction, especially in light of the anticipated initiative to make Amman the company’s headquarters for the Middle East and North Africa. We believe that the launch of our unique hearing solutions and FM systems in our market marks the start of an evolution in the industry across the region, an evolution we are gratified to lead.”
From his end, Vice President International Sales of Phonak, Mr. Ignacio Martinez Azkorra said: “Phonak regards the MENA region as a promising high potential market. This is supported by the success our brand has witnessed over the past years in the region and especially in Jordan. We acknowledge that this success stems from the local insight and understanding that our Jordanian team of nationals brings to the table.”
It is worth noting that Phonak specializes in the design, development, production and worldwide distribution of technologically-advanced wireless and hearing systems. The combination of expertise in hearing technology and a strong cooperation with the hearing healthcare professionals allows the company to help substantially improve quality of life, especially for individuals with hearing loss.
