Ensuring that Sony Ericsson mobile phone users are truly in tune with their favourite music artists, PlayNow™ brings the next step in music portability to the UAE. Paving the way for music enthusiasts, Sony Ericsson has teamed up with Rotana, the leading Arabic music producer in the Middle East, to offer users a variety of real music downloads to use as ring tones supported with digital audio formats.
Sony Ericsson is for the young and young-at-heart who want more from their mobiles than a medium of communication. PlayNow™ lets Sony Ericsson mobile phone users download music wherever they are.
By joining forces with Rotana, Sony Ericsson has ensured that all mobile phone downloads equipped with support and that these PlayNow™ tunes are guaranteed copyright secure downloads.
“Sony Ericsson’s PlayNow™ is a unique direct-link quality music download application which turns an essential communication tool into a stylish means of self expression and entertainment by a simple click of a button. This easy-to-use service helps you download from a range of the top 10 Rotana songs which are now available to all Sony Ericsson customers,” said Husni El-Assi, General Manager of Sony Ericsson Middle East and North Africa.
This intuitive service is now available with Sony Ericsson phone models K500i, K700i, K750i, S700i, W550i, W800i, W900i, Z520i, K510i, W300i, W700i and Z530i. With Sony Ericsson’s PlayNow™, interacting with a service/content server and a GPRS network address instant musical access is just a button away.
Receive high quality music at the click of three buttons: click 1 select the PlayNow™ icon on the phone menu; click 2 access the server and online music; and click 3 chose your song. Listen, and enjoy high quality audio sound in seconds. If you like what you hear you have the option to download the song and it is added to ”My Sounds” and billed to your account. A notification message will be sent to your phone with purchase verification for your purchase. With three simple clicks, the best of today’s music has become a feature of your phone.
The service is ease-to-use - to download the list, select ring tone, pre-listen and to purchase, only three key presses are required.
Sony Ericsson is operating a PlayNow™ call centre for customer enquiries at
04 391 9880, which can be called for more information or technical support, or visit the website on www.SonyEricsson.com
Sony Ericsson Mobile Communications AB serves the global communications market with innovative and feature-rich mobile phones, accessories, PC-cards and M2M solutions. Established as a joint venture by Ericsson and Sony in 2001, with head quarters in London, the company employs 5,000 people worldwide, including R&D sites in Europe, Japan, China and America.
About Rotana:
Rotana started off as a record company in 1987, and grew to become the leading producer / distributor of Arabic music in the world. With a portfolio of more than 100 stars from the entire MENA region, to which Rotana owns the rights of producing music, tapes, CDs, DVDs, Video Clips, distribution, advertising, promotion and in-store product placement.
Rotana has become with its services, more than a mere Arabic music producer by widening its business to follow the world’s development in communications and technology.
