Pure Gold Jewellers opens 45th outlet in UAE

Published December 3rd, 2009 - 01:59 GMT

Pure Gold Jewellers, the award-winning customer service jewellery retailer, has opened its latest outlet in Dubai at Deira City Center. The opening of the outlet marks the retailer’s 45th store in the UAE.

Located at the entrance of the Jewellery Court at the first floor of the mall, the new outlet will display a large collection of diamond jewellery designs in competitive price ranges as well as exclusive jewellery collection. The store is expected to stock over 5,000 diamond jewellery pieces.

Commenting on the opening, Firoz Merchant, Chairman of the Group said: “We are pleased to announce the opening of our new outlet in Deira City Center which will offer our customers the best quality and lowest priced diamond jewellery with world class service and after sales policy.”

The opening of the City Center outlet is part of Pure Gold Group’s expansion plan in the Middle East. Earlier this year, Pure Gold opened three stores in Abu Dhabi and one in Al Ain. Another store is scheduled to open in Doha by the end of this year, part of the company’s target of opening 35 new stores in Saudi Arabia and Qatar beginning next year.

“By the blessing of Allah, we are doing better than the market.  Our policy is very simple. Our customers only deserve the best from us,” added Merchant.

Pure Gold Jewellers, one of the fastest growing jewellery houses in the UAE with over 75 outlets across the GCC, is well-known for its value for money product range. All of Pure Gold Jewellers’ diamond solitaire range is certified by the International Diamond Laboratories. The retailer also offers its customers lifetime repair and exchange guarantee policies.

Visitors to the Pure Gold Jewellers outlet are also encouraged to visit the new La Moda Sunglasses outlet that will display the latest collection of luxury brand sunglasses such as YSL, Dior, Gucci, Chopard, Bvlgari, among others, at very competitive prices.

La Moda’s latest outlet in Deira City Center is Pure Gold Group’s 16th store in the UAE.


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