Award winning jewellery retailer Pure Gold Jewellers witnessed a 50% increase in diamond jewellery sales during the Dubai Shopping Festival which ended February 28.
Karim Merchant, Pure Gold Jewellers Managing Director and CEO, said: “Our diamond jewellery business showed a 50% increase compared to last year’s DSF figure because of the higher influx of tourists to Dubai and our extremely competitive prices which translate to more value for our customers’ money.”
Pure Gold Jewellers promotion during the 32-day long shopping festival included an instant 65% discount on all Pure Diamond jewellery collection and special promotions on selected jewellery collection during the weekends.
“The sentiments of the customers are improving and they are now more open to spend especially if they perceive that there is higher value on their purchases. This is what Pure Gold Jewellers is striving hard to offer. We provide the best value for money with products that are elegantly and fashionably designed with world-class craftsmanship,” said Mr. Merchant.
“We would like to take this opportunity to thank our customers for their continued trust and support and also the government and leaders of UAE for their vision and support to the business community,” said Firoz Merchant, Chairman of Pure Gold Jewellers.
Visiting any Pure Gold Jewellers outlet assures every customer excellent service, wide variety of jewellery collection and unbeatable value for money. The jewellery retailer is a recipient of the “Best Service Performing Brand” in large category from the Dubai Service Excellence Scheme (DSES) for two consecutive years.
Pure Gold Jewellers has become a favorite among customers for its lifetime repair and exchange guarantee policies, and 100 per cent certification for all products.
Photo caption: Firoz Merchant, Chairman of Pure Gold Jewellers.
